LinkedIn, despite the recent trouble with the stock value (for more on this, see my LinkedIn Post on Stock Valuation) is the place to be to make connections and to build your career.
I have a very labor intensive product to overhaul my client’s LinkedIn account (see more here LinkedIn Overhaul Product) that takes approximately 7-10 hours of work on my part. I redesign the content, prepare built in searches for careers, contacts and groups and create a plan on how to use LinkedIn all based off of my 14-point proprietary questionnaire.
Recently, I was thinking about this product and considering raising the price because of the time involved in the process but before I do that I decided I would launch a new product in the thinking of my Resume Do It Yourself Kit Product for entry level professionals. This would, too, be for entry level folk and not my executive clientele who need the full product offering from me.
The LinkedIn Do It Yourself Kit would also come with a free copy of my Entrepreneur-ING book and the research and how-to guide created exclusively by me along with some extras (there are always extras) for $50. I think this product can be positioned for more people and can help put the powerful tool of LinkedIn into the hands of the individuals who need it most - the entry-level professional. The use of this tool, LinkedIn, can put the focus on using motivation and entrepreneur-ING to get grow your career by being more visible and apparent.
In my opinion, people who would buy this product are entrepreneurial and focused on being competitive as new career entrants and that is inspiring to me! I have been doing some speaking engagements recently with both my College and Career Readiness Seminars and other professional focused speeches and for each 30-60 people I speak in front of, a handful reach out afterwards to make a connection and I am always impressed with that as being the "professor" and having people respond to and react to that to build a networking relationship is wonderful. It is the same for this type of product - by learning how to use LinkedIn with my unique lessons and product, you can be the one making these types of relationships across the board for your career.
LinkedIn is something quite powerful in that no one else is using it right. It is like my
Old School Networking advice from 2000-2002; the stuff I did to network to my position after the dot-com explosion was unique and got my actual job offers because not everyone was doing it - this is how LinkedIn is right now. I am basically at expert status on reviewing, helping and moving others to use LinkedIn the right way. I have done some other posts on LinkedIn already with free advice (more here LinkedIn Blog Category) but thought I would go over a few quick new tips I have been thinking about and implementing for others.
1) LinkedIn is NOT FacebookThis means do not save memes or other “quirky” things on this platform.
2) Keep your profile picture professional and of just YOU. Be dressed for the job you want not the job you have.
3) If you are employed but looking for other opportunities, make this known subtly so that your current coworkers/managers/etc are not made aware of it. For instance, craft your summary and information so it is so appealing that people call you based on your expertise OR subtly make reference to being open to opportunities (key word: SUBTLY).
4) If you are not currently employed, get some volunteer work and/or short term engagements to highlight on your profile. Also, think about how you can diversify yourself with schooling, training or some other skills based training to have that updated on your LinkedIn.
5) Do engage professionally on LinkedIn; make new connections, bring discussion and thoughtful points to other discussions (as applicable) and share some informative content and lessons to the platform.
Ideally, write something yourself that can help make you “shine” via the LinkedIn Pulse function.
What do you think about this LinkedIn advice and new product? I can tell you that many people do not use LinkedIn appropriately or effectively; I hope you take this advice and consider my products for this category for your next step. Happy Hunting!
Sign Up Here for The Next Step Exclusive Content and Offers
Lisa Vento Nielsen