As I prepare for a meeting today and tomorrow and Monday, I am thinking about what I do as an entrepreneur.
I spend a lot of time promoting my company, my expertise and my books. I was asked to create something to be sent out about what I do and the resources and/or recommendations I need as an entrepreneur.
I created this email newsletter:
Using constant contact to create an overview of what i do
This email really hits on who I am and what I do. I wanted to share it today as I continue to "hustle" to build my business - making contacts and presenting what The Next Step can do for this borough.
First and foremost, I am an educator. I use my books, lessons and life experiences to teach people how to be college ready, how to kick butt in college and how to be an entrepreneur (among other things). I am always available to meet new people, schools or other organizations that need an educator or speaker.
In addition to being an educator, I am someone who has spent over 20 years' helping people craft the perfect resume, cover letter and now LinkedIn profile, too. This is still a huge part of my business and my mission and is something I get to work on more one on one with people as opposed to my college and career readiness training which are more group sessions.
And of course, I am interested in speaking engagements which help me to reach more people about my company's mission and help people, too. I am focused on helping people get to the next step whether it be in careers, education or launching their own business.
I love this email newsletter because it is succinct yet powerful - it is almost another better version of my mission statement or my elevator value pitch. What do you think? If you know of anyone I should meet with, please let me know at firstname.lastname@example.org.
Helping a small business grow is helping the community around you - more local businesses means more opportunities for local people. For instance, if things continue to grow as they are for me, I will be hiring soon - and that creates a local job. Thank you for all of your support of my small business and for being a part of the journey as I grow into a larger business!
Lisa Vento Nielsen