Many people are stepping away from Corporate America to branch out on their own as consultants or small business owners. Have you ever dreamed of being your own boss? Do you have a skill or talent that can be the base of a successful business?
This article is a handy, quick guide to the technology needed to launch a small business. I have launched a business for myself and others a few times over the last decade the number one thing I have to say is that technology has finally caught up to allow for a small business owner to really be successful without costing a lot of money. When I first launched my consulting business in 2002 (it was called "Business Tools 2 Go" - catchy, right), I had to pay a lot of money to build and create a Website and then I had to find a provider to process my credit card payments and then I had to find advertising venues that I could afford to use - there was no twitter or blogging ease of promotion back in 2002 or in 2004 or even in 2007...
Now, if you have an idea or a talent or a product, you can find a bunch of great and even free Web hosting providers and use Twitter and Facebook and even LinkedIn to drive traffic to your site. You can have an integrated shopping experience, with a few clicks a credit card processing provider and even ads linked on your site from Google or Amazon... It is a whole new world and a whole new mobile economy. The best part, for me, is having a chat setting on my Web site so when a client is hovering over the shopping cart and has a question, they can automatically "chat" with me through my cell phone, mind you, and make the decision to purchase my services.
So this article is a great first step to identifying what you need to run your small business. If you have any questions or want to know more about how I find running a business today easier than ever before, drop me a comment below or contact me via email, LinkedIn or Twitter. As a Prof, I am always interested in "teaching" - or hearing myself speak :).
Project Eve Small Business Technology Must Haves
Lisa Vento Nielsen