Saturday was Small Business Saturday and as an owner of a small business, I can say it is so important to the local economy to invest in small businesses. That being said, I offer a service and not a product so my customer base is often changing and goes up and down. I reach a lot of people with my content – on any given day between 150-300 unique visitors find my site – and for a small business on Staten Island, this is huge (in my opinion).
According to those stats, those visitors stick around for a while and check out multiple pages when visiting my site. I find that humbling and very exciting. As a professor, I always know I had a lot to share – it is why I have often been told I was the favorite teacher ever because I brought content and lessons to the classroom that other professors could not (or would not).
This mix of real world and textbook lessons that could help my students take their next step –even before I had called my business that name. I was always focusing them on after graduation. What did they expect? What would they be surprised to find? And based on my experiences and stories, I could convey a lot of that especially to the women students but also to the males as a big sister to two brothers, I know a little about being a male job applicant, too.
For me and my business, I do not want 300 clients a month because that would be too much for me as one person to handle – especially one person who still teachers K-12, is an adjunct and (last but definitely not least) a mom of two children. I like being a small business. I like building personal one on one relationships with my clients. I love having a partnership with one of the largest colleges on Staten Island, Wagner College Office for Lifelong Learning, to build my brand and to bring my message to more and more people than I could touch on my own and for different price points, too. With offerings from a $99 seminar to a $1200 soup to nuts course on building a business at Wagner College, I can use my unique skills of teaching and creating content to help people achieve their dreams.
I can leverage my content, knowledge and ability to teach across many different ways. This blog is a big way I share my content and my know-how and it is something that helps me make my business (although small) a big player in the field of content creation and knowledge sharing and I appreciate each and every one of you who are reading this, have read my blog and/or shared my content.
What do you think about creating and sharing content? What do you think about being a small business? Happy Hunting!
Lisa Vento Nielsen