In my workshops on Getting the Job, I spend a lot of time talking about building a brand. The lessons I give to the 16-24 year old students who I am teaching are focused for their age group BUT the ideas behind it are applicable to all.
As a small business owner who specializes in helping people "brand" themselves, I have tons of advice and how-to's on using LinkedIn to get noticed. And it works. It is a different level of lessons though for my students through the Ladders for Leaders program but the basic principles apply. Here are some of my best "rules" to use to get noticed on LinkedIn.
1) Use LinkedIn to share industry related content - do not be "spammy" but do share occasional interesting to you news articles about the industry you want to join. When you are ready to do so, you can and should include a brief description about the article and why you are sharing it but be very careful to make sure your sentence structure is great and all spelling and grammar is perfect, too. Try to do this at least once a month. Beware you do not post the same article twice.
2) Your summary should be on point - it should boil down to your Elevator Value Pitch
about who you are and what you can do. As I mentioned on Instagram recently, I just updated my LinkedIn Summary and it was a true case of the cobbler's kids having no shoes - I do this for a living and yet my LinkedIn summary was lacking. Now, it reads how I want it to read showcasing my company and what I do and as a bonus, it helped me update my About page for this website, too.
3) Consider inviting people to connect with you in a professional way. If you are on an interview or at a networking event and find yourself really connecting well in person, you can and should ask if it would be acceptable for you to connect with them on LinkedIn. You should have tailored "inmails" ready to be used for people you target by industry or role - my book, The Book on Career Readiness - The Prof's Guide on How to Graduate with a Job Offer
has these templates included in my chapter on LinkedIn.
4) Be professional always on LinkedIn - your profile picture should be of just you in professional attire. Do not post things that would better be kept to Facebook or just off social media entirely.
Look for a post soon about my specific social media strategy for all career professionals to be noticed and hired quickly! Also, if you follow these quick 4 tips for LinkedIn, you will be noticed and contacted - and find yourself having a high conversion rate of clicks to interviews! If you are not sure how best to execute this plan, you can consider hiring me for the $150 LinkedIn Overhaul package in which I provide you with a personalized career plan, one on one coaching and personalized instructions on how YOU should use LinkedIn - click here to learn more.
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Lisa Vento Nielsen