I had a very big week last week and I think this week is shaping up to also be a bit intense and exciting. I am working on some potential big announcements over the next few weeks so please stay tuned!
My online article about my business in the Staten Island Advance (read the article here) really gave me a big boost in terms of promoting my business and hearing from potential new clients and partners. It also gave me the confidence I needed to set up my table at the Wagner College and St John’s University Career Fair last week and I am so glad it did because that event was amazing for my company to network with other business owners in Staten Island and service providers from outside the borough PLUS I got to meet and mentor some great students who also gave me their resumes for potential internships with my company.
I am so lucky that I have a “plan” that I follow and add to as I go because I think this is how I have been able to accomplish a lot in the last (almost) 8 months since I hit “publish” on my website www.thenextstep1234.com. I have written and self-published two books; I have almost 200 blog posts floating around and gaining readership as we speak in the great world of the internet. I have been a speaker at a few events and have countless more scheduled in my book over the coming weeks and months. I have an amazing partnership with Wagner College Department for Lifelong Learning to provide seminars and lessons on cutting edge career and education topics (find out more here and here) and I have more exciting developments and initiatives in the works.
Just yesterday morning, as my family sat down to breakfast and we checked out the Staten Island Advance print edition, there in section A on page 4 was the amazing write up about my business and I was dubbed “Sherpa for youth” based on my extensive content on my blog on university advice as well as my college and career readiness seminars and workshops and my books on College Readiness and the one I am working on how to graduate with a job offer. (Find out more about my books here Amazon Author Page).
The feeling of excitement, pride and humbleness that this caused is indescribable. I know I am not a mommy blogger but the look on my kids’ faces was enough for me to know that my balancing act of focusing on my business and these initiatives while also trying to be a hands on mom is so worth it – it is hard sometimes to balance but it is so worth it. This is my passion and all of my years of experience as an executive, educator and entrepreneur have led me to this business in this iteration and as I have said many times before, the reason this is so successful is because I tell my authentic stories in blog, in person and in print to build my business by helping people take their next steps.
What do you think about press and promotion? How do you manage building your brand as a business? If you are not a business, do you think these lessons in press and promotion can be applied to you? Keep an eye on this blog for a future post about that –how to use press and promotion to build your brand as a career person (in draft now!). Also, if you are interested in a speaker, click here to book Speaking Engagements.
Thanks and happy hunting!
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Lisa Vento Nielsen