Potential New Service Offering for The Next Step - how an entrepreneur creates new Service Offerings
Blogging Service from The Next Step (service idea in infancy stage)
I want to introduce a new service idea that started with my recent speaking engagement at the Richmond Business Connections Group last week.
The Next Step is considering to offer a service to help small businesses or individuals build their own blogs. I talk so much in my new EBook Entrepreneur-ing (click here for information on EBook) about blogging and establishing your self and/or business as an expert.
For me and my business, my use of blogging has been the key to my success. I get over 1400 unique visitors per week to my site without paying any money in advertising. Yes, you read that right – it is without an investment in boosting my posts or otherwise marketing them.
I am now up to 160+ blog posts and sharing this information live with my blog, Instagram and Twitter has enabled me to be noticed in a potentially crowded market place. I am working on building my reputation as an expert and a speaker, which is why I have chosen to also self-publish books in addition to the content I create and share on my blog. Click here to book me - The Next Step speaking engagement.
My Lessons for You to Blog
Here is some quick lessons of how I use my blog and also a basis for me to use to consider breaking this out as a product offering:
What do you think of this potential service offering? I think it fits nicely into my wheelhouse and allows me to expand to a consulting service. I have already spoken at a local business group on how to blog and I am going to create an EBook on blogging – How to Blog Like a Pro-fessor.
For this service, I am thinking of beginning to offer it to local small businesses and considering to offer a lump sum option “Full Blogging Turn Key Operation” for approximately $500 – this would include the full website integration, plan for blog posts and content and how to promote the posts - it would be "turn key" in that once the set up was done, I would step away and the business owner would create the content.
I would also offer the option to create content but I would have to charge by the hour for that option. So I would create the site and then offer consulting / writing services for $50/hour for creating new content for the site.
For individuals, I would offer a blogging tutorial / training for $75 and this would include up to 3 hours of review and implementation of a personal blog. What do you think?
Special thanks to Brian Spicciatie from Hospitality 10 Card Inc www.hospitality10card.com for brainstorming with me on this potential product.
What do you think of this potential service? Happy Hunting!
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Lisa Vento Nielsen