Fortune has an article about why your resume is not getting you interviews and I would like to take the first paragraph and tattoo it on my forehead for every class I ever teach again to always see it. It says, "Nowadays, when employers Google your name they will see your LinkedIn profile, Facebook page, Instagram posts,and Twitter messages." That, that right there is so important. To all of us, not just the "younger" ones. Your resume represents you as the first piece of information a company gets on you but it does not represent ALL of you. So, for instance, you happened to be one of the Justin Bieber fanatics on Twitter who was cutting themselves when he got a girlfriend or put up your pictures of your Kylie Jenner Lip Challenge (are these really things??) or if you have a Facebook profile full of drunk pictures or other interesting pieces of your life available for viewing, the potential employer has seen it and it has affected your chances to get the job or even the interview - for better or worse.
The article does not linger on this aspect of social media but I felt it was important enough to make a whole blog post on and more if I had the time, I could write a book on this topic. The idea is to make sure your social media presence represents you as a potential employee and not your fun side. Let your fun side fly but keep it locked down or use an alias - but understand that reverse image searches can be done based off of your public facebook page to potentially find your secret one... I am not saying this is done but if it is on the internet, it is always there, somewhere.
The rest of the article talks about flexibility, collaboration and impact and trying to ensure your resume reflects those abilities with the final call to "be bold". Remember to do a google search on yourself at least once every few months and to try to incorporate the best of you into your resume and the rest of your social media profile.
Do you agree with my thoughts on the importance of social media on your job search? Have you found it to be true? What lessons have you learned as a job seeker or as a hiring manager?
Resume Tips Fortune
Lisa Vento Nielsen