I have been talking about media training on this blog for some time now. I have referenced my experiences with using media in building lessons and tips for you to follow but I did think I could add more to the discussion.
I am using various media methods to share my expertise, to build my business and a lot of the lessons I am learning can be applied either as an entrepreneur or as a job seeker. If you are looking to build your business using social media (which really is one of the best ways to grow your business, in my opinion as someone who has been entrepreneurial since 2002) you need to be comfortable across mediums to show your prowess, your mantra, your mission. If you are interested in finding a kick-ass job in 2016, the same rules apply.
My Past Experience with Video Teleconferencing
My first exposure using media for an interview happened way back in early 1997, which I detailed in this Classroom of the Future Blog Post. Due to my travel schedule with Speech and Debate team, my interview for the honor's society The President's Society was held via video teleconference.
Did I mention already that this was 1997? This was not the norm – those of you who were in college or older back in 1997 you know there was no Facetime, there were no smartphones. What I had was a rudimentary screen and video camera that was connected via landlines and modems and stuff to the Queens campus. It was crude and old fashioned compared to what exists today.
I can barely remember the experience except to say that those who were part of the decision committee must have been impressed because I found out shortly after my trip to Texas that I was one of 4 students selected from the Staten Island campus to join the total 20 people to represent the school as a member of The President’s Society.
During my time in Italy with my MBA program, we also used teleconferencing to have meetings with the other campuses. When I worked at Merrill in 1999, we used it to "meet" virtually our global team from the Policies and Procedures world.
There were no resources for me to look at about these types of media way back then. After 20 years (almost) of using video and other methods of communication on jobs in interviews and now with my own business, I am the resource for you to follow on how to be comfortable in front of any media.
Today's Experiences and How To's
For me as an entrepreneur, using KnowMe and other tools to create videos and potentially some podcasts is just the norm. I am using photos in my Instagram to detail my story in pictures as someone who is building a business one meeting at a time, one networking at a time, one book at a time. I also write and share content with the written word using this blog and my books.
I use YouTube, LinkedIn, Twitter and more to build my social media message (more here Social Media Lessons Learned) and with all of this comes the added layer of being interviewed for radio (My Radio Interview on Entrepreneur-ING) and using Skype for interviews.
I do not think I could have done the things I am doing if I did not have these skill sets honed via both Speech and Debate, constant presentations, being a professor AND being able to follow my own rules for using media to share my message. I have already written quite a bit on Media Training (see here for other content I have created regarding media training is here: Media Training Posts). I wanted to add to what I have already created though, so check out these quick hacks to be ready for these types of interviews and potentially sharing some professional versions of yourself and your work via social media.
I was quite nervous before my radio interview knowing it would only be one take and I could not focus before it to really "practice" but because it was about something I am passionate about - my first book and my business, I was able to use my expertise about me and what I bring to the table to create (I think) a compelling story line about what I do and what is important to The Next Step. You really have to listen to it and give me feedback, though (My Radio Interview on Entrepreneur-ING).
For you, you need to continue to reinforce your message, who you are and what you want to acheive to be able to do the same on these interviews and in off the cuff meetings in person. I have already spoken about elevator pitches for me as an entrepreneur but I have not given my real lessons yet on this - look for a post on this within the next few days!
What do you think about media training? What about my latest lessons on using media to share your message? If you like what I have to say, please consider buying my book as my focus on using entrepreneur-ING to identify and move forward in either career OR launching a business are key for taking your next step -and for $7 is a much smaller investment than hiring me in real life! Buy my book here Amazon Author Page.
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Lisa Vento Nielsen