I tried something new for marketing my business last week; it does seem like I am always trying new things with promotion and marketing and most of them have been helpful and fun – some things are questionable in terms of impact, though. I wanted to share with my blog what I have going on and how/why it works or does not work.
My overview on some “new” avenues for promoting my business:
My radio interview with AuthorUniverse was so much fun that I decided to create a podcast. This can be fun but I think I will limit it to once every few weeks. I can use this medium to share my highlights of my blogging for the week or some other new lesson or trick I want to share with listeners. If I make a bunch of them, I can share them on IHeartRadio app. I am using REC Studio app and it comes with many bells and whistles in terms of adding in sound effects and tons of other stuff I have yet to even try. Apparently there is a “chat” function you can use while recording live that I would love to check out – maybe I can host a “chat” in show helping people with questions for their next steps – such as interviewing questions, resume questions and more. I think this would be so cool to do.
I do not yet know impacts on this type of promotion; I did get one follower to my “channel” after releasing my first podcast. I have to look into the app more to see if there are “listening stats”.
I need to continue to look into teleseminars; this is something that was recommended to me by someone I look up to who is in a similar type of business and it is something I need to consider for maybe my summer months. I am balancing many things with this business such as my “side gigs” of teaching 3 days a week for College of Staten Island, subbing at local area schools and raising two young children. I mentioned in yesterday’s blog post the upcoming Spring Break and this will make my “time” much more limited as I need to arrange some fun stuff for the kids to do while off from school while still focusing on my business and teaching, too. So, teleseminars definitely have to wait a few more weeks until I launch it but this is key to how I brand and position my company as I want to be the resource for skills-based learning and focus on sharing my teaching skills with many through a teleseminar would be a great way to continue to raise my profile. What do you think?
Constant Contact is what I have used to create some newsletters but I have decided this should be a monthly thing and not a weekly thing. I add and create so much content weekly that I want to be able to curate it and use the newsletter to “reward” those who took the trouble to sign up with my website with unique and different content. I want to make this newsletter interesting and lively with different content and information that is currently on my website. I need to look into how to “host” hidden content via my site. Or perhaps just putting up some unique video content that is only available via link using YouTube.
Lately, I feel like I am hearing a lot about Snapchat and how powerful it can be for marketing your business. I am on the fence about it primarily due to time constraints. I am using already Twitter, Instagram and my Blog for promotion in addition the newsletters and podcasting – do I really need something else? It will get to a point where I will hire someone to help me manage my social media so maybe then? And who is interested in working with me? I will be representing my company at an upcoming career fair as someone who would like to expand with an intern for the beginning and then eventually full time positions, maybe. It is all up in the air and contingent on how I continue to grow and promote my business.
My Plan for Growth
As an entrepreneur, I am considering my own plan for growth. This step is a very big part of my Entrepreneurship: Build Your Own Business certificate course with Wagner College Department for Lifelong Learning and it is also a big part of my upcoming new book Entrepreneur-ING The Prof’s Guide to Going from Zero to Launch which I am working on in my “free” time.
I do think I will be diversifying myself into an education based provider for careers such as the classes and seminars I lead with my partner Wagner College Department for Lifelong Learning and also the classes and lessons I roll out on my own or with other universities, whether they be through online course for credit or other potential models.
My business plan is a work in progress primarily because I feel like I can add so much to it but then I remember that for now I am a solopreneur and need to prioritize what pieces of business I reach for and how I reach for it.
My current focus is on building out my content and creating some learning opportunities to share with my followers, my clients and more. What do you think about my business plan and promotional plan? Let me know in the comments or via social media! Happy Hunting!
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Lisa Vento Nielsen