You need to be ready to present yourself anywhere and anytime to be ready for your next step which is why my seminars in March at Wagner College Office for Lifelong Learning are including “media training” on the agenda. As a public speaker and now, in some ways, a public person sharing so much on my blog and vlog (youtube channel is here, please subscribe: https://www.youtube.com/channel/UC1JteHStt5UNE3buyBhLvMA) I want to revisit this with a quick video (or two) see below and also my lessons learned as I create and build my business presence like, everywhere.
The idea is that we all should be working on building our online "brand" - this is more than just our personal social media world of Facebook and Twitter and Instagram but adding a layer of professionalism or having a version of these tools for our professional goals. I can tell you right now that almost no one uses LinkedIn the way they should and a huge seller is my product to overhaul and improve LinkedIn profiles along with teaching people how to use their profile to help them get their next step. I will be doing this in my seminars for only the $99 cost as opposed to the product I sell, which is more money. So think about the value pricing there. A recent article said that hiring managers look first to LinkedIn to find candidates for open positions so do not miss out on using this to help build your brand.
Some of my lessons learned have actually been quite funny. As much as I talk about media training and what it means to job seekers, I recently made a mistake. Despite “teaching” the lessons to media training including being fully dressed even if the meeting is only of your face and I shot a whole video for my YouTube channel in full top professional attire and PAJAMA BOTTOMS – my family is still hysterical laughing over it. Thankfully, it was not a live shoot and I was able to crop the shot in editing to release it to my unsuspecting YouTube channel watchers but it was hysterical and ironic given how much time I spend preparing people for these types of things – even the prof can make mistakes! Obviously…
Another lesson I have been learning is what equipment works best and how to make better quality videos. I have been doing this only a short while and am definitely still learning how to do the best produced videos. I recently found an editing program that works with my Canon camera for my videos and I am pleased with that accomplishment but I am definitely still a learner in this area.
What do you think about social media and also the idea of being "media ready" for interviews and more? What are your plans for building your brand online? Will you be joining me at Wagner College Office for Lifelong Learning in March; register here: http://wagner.edu/lifelong-learning/career-management-seminar/.Happy Hunting!
Lisa Vento Nielsen