As promised in yesterday’s blog post all about my recent excitement around entrepreneurial press and promotion (read more about that here) I wanted to draft out my advice on building this type of momentum as a career person.
When you are building your own business, you are going to be more “out there” about getting in the press and building buzz around your company. For your career, you ALSO need to be “out there” to build your brand but maybe not to the extent of say, my social media policy as a small business (learn more about that by reading about my social media secrets here.
As I write about in my books (such as my Entreprenuer-ING Book on using entrepreneurial skills to launch your own business or be the boss of your career), you MUST be entrepreneurial when building your career and I wrote a whole book on it. However, there is a difference of nuance in executing these strategies for the career person.
For instance, since I launched my own business and branded it with ME – my words, my speaking events, my photos – I am out there almost 24/7 in terms of promotion. I use social media and tools such as SocialOomph to continually share my content (now up to over 196 blog posts AND other media items such as videos, photos and now newspaper articles). For your brand building, it is best to pick and choose what works best for YOU and your industry.
For instance, for your own brand, consider using social media to:
If you can utilize the media for perhaps a volunteer event you helped organize through your community or company, do so. If you are "allowed" to be a source for articles or reporters, do so but please check with your company first in terms of IF you are allowed to speak to the media and how. If you have a hobby or a blog that you can highlight to showcase your writing skills and if it is something you are comfortable with sharing, do so.
Any time you are in the media or writing something, share that media clip or article on your LinkedIn and other social media. You might think this does not apply but as someone recently said at one of the networking events I was asked to participate in, if you volunteer with bulldogs because YOU are passionate about that, include it on your LinkedIn profile because it might be something that forges a true connection in a networking way with other people who share that passion.
Also, it goes without saying (I hope) that you should beware what you share. Yes, we are in an election year but shy away from promoting a candidate too much or focusing on anything "too much". Make your social media more nuanced and share things in a professional way as best you can. I am writing so much about this in the next installment of my College and Career Readiness Series for book 2 How to Graduate with a Job Offer that it is fresh on my mind. Be professional at all times, even in your personal social media accounts especially if you can no longer use "youth" as an excuse if you do go viral for something unfortunate. Always do a Google search of your name and image to make sure you know what is out there because hiring managers, employers and more will do that before meeting with you or hiring you, too. More on that in a future post!
What do you think about my quick advice on how to use press and promotion to build your brand as a career person? Have you ever tried any of these? Happy Hunting!
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Lisa Vento Nielsen