Two articles about promoting yourself without making yourself sound like a jerk. In the age of the #humblebrag, nobody wants a whole slew of interview candidates to come in and pretend that they are not promoting themselves by dowplaying their successes. What is wanted is to have an applicant tell the story of their accomplishments while weaving in the real life struggles they may have experienced along the way.
The FastCompany article by Vivian Giang has excellent points and my favorite one is what I highlighted above - telling a story. Showing how your did great things in the context of life and your experiences. The term is "bragalogue", coined by Peggy Klaus, and it fits. Instead of saying, "I ran a $2mUSD project successfully" you can say, "As a Project Manager, I learned how to manage multiple people and timelines and learned that true success comes from being able to manage a team and encouraging each person to commit to the goals of the company..." or something to that effect.
Of course, it is best to have other people toot your horn for you and that is where effectively using LinkedIn comes into play - ask people to recommend you and endorse you as much as possible and do the same for others, too. Networking is never a one way street.
The INC article by John Jantsch has some great points in using promotional techniques for you. His main point is that to get self promotion right, promote others. He talks about how you can highlight a company or product you like and write a blog about it and then blog it @ the company or promote the things your network is promoting. These are all good points and I am working on a future blog post that talks more about using social media and blogs to promote yourself for your next step so these types of techniques can work on promoting YOU and not just something you are launching as a product or service.
What do you think about the self promotion advice? How to do you present your strengths and achievements in an interview? Have you ever "bragalogue'd"? Have you promoted other people and had that lead to self promotion? Let me know in the comments below. Happy Hunting!
Inc.com How to Promote Yourself Without Promoting Yourself
FastCompany How to Talk About Your Skills Without Sounding Like a Show-Off
Lisa Vento Nielsen