You can use social media to cultivate an authentic, professional online version of you and it is quite easy to do. The plan I want you to follow is to have a "professional" version of the online accounts that can best be leveraged into building your brand and finding your next step in your careers. My lessons on what tools you can use to build your brand and how to use them are here in this post.
I have been thinking about making a post about this for some time; there is so much out there with social media that we do to curate our lives and share our best moments or best dinners but we do not always use social media in a way that can help our careers. In fact, for a large percentage of the population social media is actually harming their career options.
People use Twitter as though it was a whisper to their best friend without processing that it is like taking an ad out in every newspaper in the world and saying whatever it is you said. I tell my students all of the time I do not get how the “Beliebers” who were posting about cutting themselves will find jobs like ever. And now it is the Kylie Lip Challenge and what will be next? There is so much out there that can be tied to you forever – if what I thought and wrote in my journal about when I was 12 was out in the internet, I would not be here doing this blogging… As of now, my diaries are in my attic and on lock down just so my kids don’t find and read them… (More on social media mistakes http://www.thenextstep1234.com/blog/pitfalls-of-social-media).
You can use and cultivate an authentic, professional online version of you and it is quite easy to do. Some people chose to have a dummy account where they share the real them – maybe the infamous “finstagram” written about recently where people use it to share silly pictures of themselves vs their real instragram which is the “real” pictures. However, the better plan for you is to have a “professional” version of the online accounts that can best be leveraged into building your brand.
So that begs a question, what tools can you use to build your brand? As someone who is just recent to the world of “professional” social media, I can help you with this – my Facebook account was never over-used; in fact, I cut back on posting my children’s stuff about a year or two ago and now I use my facebook as a way to promote my business while still trying to be human and interacting with my actual friends who are on there. That being said, a bigger part of my “friend” life is outside of any website and in real life – I am lucky, though, to still be friends with girls from my high school, people from my MBA program and more…
I started using twitter for real only with my business before that I had an account that was dormant and that I only used once. I see the power of twitter, though – especially as a business owner. Every time I show my stats / unique visitors on my website it is predominantly from the social media sharing that I do of my posts and content. I have over 1500 people a week on my website and I do not pay for any advertising. I just share (I think) great content.
How to Build Your Brand
So here are my ideas on how you can build a “brand” on social media:
"Rules" for Posting
Quick rules for posting as we are trying to build your brand, please keep these boring rules in mind:
What do you think about my quick suggestions to begin to build your online “brand” – does any of these quick things appeal to you? Would you like to know more? Consider joining my seminars in March on How to Take Your Next Step that will be going over brand management and media training and more in person for only $99. Click here for more information: http://wagner.edu/lifelong-learning/career-workshop/. Happy Hunting!
Lisa Vento Nielsen