*Note I have not dated in over 15 years so I could be wrong with this analogy but based off of my friends who are still single and what I know from my students, I am on track with this.
Sometimes when you run your own business, it is just like being out there as a single person dating.
When you are an entrepreneur - even if it is just a side gig, you are on top of your contacts and potential "deals" but most times the other party could be less involved or too involved - you can have a stage 5 clinger or a ghoster but the worst is to have nothing.
You have some people who "pursue" you and want to work with you and then.... Nothing. You've been "ghosted" dear entrepreneur. What do you do about it? I guess just move on same as you would do if it was a date. You do NOT want to be the "crazy" one pushing for a response when the communication line goes dead.
Just move on and wait and see because other people do get really busy and just because it was a priority to you does not mean it was a priority to the other person but something might change and as long as you stayed professional, they might come back to you with a contract. Or maybe not. It is best just to move on and expect nothing.
Stage 5 Clinger:
You have someone who just will not let go. This is ultimately ok - you want to always provide excellent customer service but sometimes it is just not possible to please everyone.
The No Responder / Swipe Lefter:
I liken this one to online dating, where you see a profile and you just "know" it's your person but no response. Why did they swipe left on you? You might never know and this happens a lot as an entrepreneur especially when you are always pitching. As an entrepreneur, you kind of are always pitching - but not in a "bad" way - just that you believe in your company and that what you do can help others so you are moved to try.
You must constantly "try" to build networks and potential clients and partners so you do have to send at least 2-3 messages/outreaches sometimes to get a response. I often luck out on my 3rd try OR that could just be because it linked up to when my books were published, I do not know. Sometimes, though, no matter how "right" you know you are for that entity, client or whatever you have to just walk away and let it lie. You tried and when/if they need you, they know how to find you. Do not send another email/voicemail follow up - let it go.
Sometimes you get lucky and you find clients or partners that are "the one(s)". They believe in you and your business and stand by you in the beginning, middle and end.
This is great for your business. It is also great for you as an entrepreneur to have that validation that your mission is worth it even if you have the other extremes of ghoster and clinger in your business experiences.
In your business life, you need all 4 examples to grow and learn just like you have to kiss a lot of frogs before you find your prince/princess, I guess? I am sure there are other examples of how running a business is like dating - do you have any others? Happy hunting!
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Lisa Vento Nielsen