This article by Steve Cartwright hits on some major points on what I consider to be growing your brand - he refers to it as "how to be an expert" - expert can be a heady word. Who truly thinks of themselves as an expert in anything? That being said, you do have knowledge and insight based on your life and career experiences that differentiate you from others and can, just maybe, make you an "expert" in that niche.
This advice from Mr Cartwright is not just for entrepreneurs but for everyone. In this new digital economy, you can differentiate yourself from the competition by establishing yourself as an "expert". What does that mean? Maybe you have something to say about trends in your industry. Maybe you have a unique hobby that ties in to or gives you lessons about management (e.g., you are a runner and equate running a marathon with managing your career).
When I first relaunched this company, I was hesitant to use blogging and social media to put myself out there. It was hard the first few times I sat down and wrote a blog post - but now, I see that weaving in my background as a professor and sharing the tips, advice and insights I have been sharing with my students and my clients can be very helpful in building my brand with my unique #profadvice on careers and more. And, in fact, having this blog has led to some very exciting opportunities that I will be sharing soon.
So check out this article and see the great points on how to begin the process of setting yourself up to be an "expert" - what it really means is building your brand. What do you think about promoting yourself using the advice in the article? What do you think about blogging? What can you be an "expert" in for your brand? If you need help or advice on setting up a blog or your social media, let me know in the comments or contact me via the simplechat icon on the site. Happy Hunting!
Website-designs.com How to Position Yourself as an Expert
Lisa Vento Nielsen