I have noticed over the last few weeks a large increase in my web traffic and my conversion rates. This is awesome! First of all, anyone who visits my site is awesome because I feel like I am “teaching” you something about careers, being entrepreneurial, university advice and more. I had so much content to share that is how I wound up with two books self-published and available on Amazon this February.
I wanted to revisit the use of PRWeb and share my thoughts on the service. I mentioned this was an investment for me – spending $259 to send a press release was important to me and my business. I have written and shared press releases before within my social media but I thought that using this service could boost the publicity and help me launch the fact that I am now a published author.
For my unique market (Staten Island and the surrounding areas), having published books, in addition to this fairly popular 5-day a week blog is so important to building my reputation, my clients and my partnerships. My dream is to build this business into providing seminars, training, speaking engagements and more for both local schools and local businesses in addition to continuing to help people one on one for their next steps.
I do think using this PRWeb service gave me a boost in the media and a potential for long-term effects. According to my dashboard, the headline of my press release has over 64k "impressions" and the full thing was read over 2k times. I did get some quick responses from some key people who I had not heard back from before when they were sent the Press Release by me. (Read my PRWeb Press Release Here !)
I am considering using it again but I will update here first.
I have a plan and I am moving towards it quickly. Do not be surprised when books 2 of the Entrepreneur-ING and College Readiness series publish within the next few months. I will continue to build on my lessons and sharing via this blog but I do intend to potentially change my editorial calendar to allow for more time to write my books.
Recently, I have had an uptick in meetings and sometimes I think I am being asked to attend a meeting so that I can be sold something like a membership (which is worthwhile on its own but definitely not as nice as client meetings) and instrad I have surprisingly found that people are meeting with me instead to ask me to speak at their organization’s events or to present potential RFPs for my company to answer or potential partnerships for me to develop, explore and more. I have also had meetings with some local business support services like the SBDC (Small Business Development Center) and SCORE. At these meetings, I have been given tons of great advice and lots of to do items to add to my list.
As a career Project Manager/ PMP (Project Management Professional certified by the Project Management Institute), I tend to do well with multiple tasks, projects and ideas. This is how I was able to write and publish two books in 6-8 weeks and continue on my other tasks such as teaching at CSI, teaching at Board of Ed and having, you know, a life… (it is still a life if I am asleep by 9pm, right?)
Also at one of these meetings, I was given some great feedback. I was told my writing style is engaging and informative and that I keep referencing that I am “new” to this or that I am “learning” – I was told to own the fact that I am positioned to be an “expert” and that my knowledge and background is speaking for itself with each piece of content and learning and publication I share and create. Wow, that felt so great and so heavy, at the same time!
I have lots of exciting stuff planned for this week still. I will be representing my company the night of 3/2 (look for an update on this post) at a Wagner College Speed Networking Event. I have received a bulk order of my first book so I will be giving away some copies of my book and potentially selling them in person at other events. On 3/2, I should receive the first printed copies of my College Readiness book so look for posts on that, too!
I published that second book without a lot of fanfare, yet. I will be sharing more about that book and why it is the BEST thing you could buy for your 8th grade graduate, your high school student or graduate and your college student, too!
What do you think about the fact that I am positioning myself to be an “expert” in college, career readiness and execution of entrepreneurship and more? Are you interested in reading my books? Check them out here: Lisa Vento Nielsen Amazon Author Page.
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Lisa Vento Nielsen