To check out why over 2200 people this week have learned with me, see my website video here:
As an entrepreneur, you learn that there are times of “feast and famine”, as I was discussing yesterday with my SCORE advisor, Mr John Amodio.
SCORE is the “counselors to America’s Small Businesses” and is really an amazing resource for small business owners like me. I also am lucky enough to be part of the SBDC (Small Business Development Center) and have mentioned in the past my meetings with the organizations for help with planning my next steps (no pun intended). You can see the posts on it here and here.
Yesterday’s session was awesome – not only because Mr Amodio is my defacto editor - (Blogger’s Note: He has read my first two books and given me the feedback that the books are great, very conversational and he found the edits I need to make of the few typos – did you find them, too?) but also because he had some amazing insight into how I am building my company and what I should DO and what I should AVOID.
When you own your own business, it can be challenging to identify what to give away for “free” and what to “charge” for and we discussed focusing on revenue so that this venture can continue to grow and scale.
After yesterday’s meeting, I started jotting down my “to do” list which this Project Management Professional (PMP) had not done in a long time (sorry, end of school year was insane, as I posted about here). See, I feel the need to apologize because I truly do need to make to do lists – it is part of who I am.
I also drafted up a “wish list” and am considering mapping out more formally my financials and also thinking about some angel investors for capital – I have been bootstrapping this entire organization since July 2015. I do have revenues and am quite proud of my revenues but I also know that with the help of SCORE and other advice that my revenue will be growing over the next 6month to a year. With the potential growth in revenue, there are definitely some investments I need to consider now in order to scale my business to be ready for this influx of growth.
We spoke yesterday about the main drawback to being a small business based off of my own expertise and it is all about scheduling. At some point, with the multiple potential proposals I have all over this city, I might have to prioritize and turn things down (I think). There are only so many places one person can be in a given day…
This is truly a good problem to have, though.
We also strategized about my potential online learning offerings which I started building out on my website yesterday and sharing about on social media to help give more focus on my books, lessons and teaching skills and also to make my business able to help the maximum amount of people to take their next step.
As a small business owner and a woman, it can be hard to ask to be paid but I am learning that this is not only a woman thing – it is hard as a business owner to be out there and to be so open about what I am building and how. At the same time, it is through teaching my lessons that I learn – through sharing this content that I gain followers, readers and more. This point is driven home again and again when I check out my website stats. This week has set a record for my website in terms of unique visitors (and potential clients).
On Monday, 744 people were learning with me on my site – this was a record for my website as I had never gone above 600 people before in one day. 744 people is a LOT of people. On Tuesday, I had 400+ people, which is not too bad either. I do not spend $1 on advertising (yet), although this will change as I continue to work on my wish list and financials. As I write this blog post at 8:39am on Wednesday, 87 people have been on my website already…
Thanks so much for reading, sharing and learning with me! I look forward to helping you take your next step.
If you are interested in reading my books, please check them out here. Happy Hunting!
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My online learning planning announcement
My To do and wish lists...
Lisa Vento Nielsen