As an entrepreneur, I am interested in always finding new ways to promote my business, my mission and me. Publishing book(s) is definitely a big way to do this and I now have two books self-published (more on this later in the week or click here for Lisa Vento Nielsen Author Page on Amazon.com.
I had a great week last week with some very interesting meetings and accomplishments that I wanted to spend some time on this Monday morning reflecting on and sharing my lessons learned.
Using Constant Contact
Last week, I created my first newsletter using Constant Contact. People have been registering with my site to get exclusive content and I have been working on an editorial calendar to deliver something new and exciting each week via newsletter in addition to the daily blog posts. I have a lot of lessons to share so this has been working out well.
People are interested in learning more from me based on the blog and social media plan I follow. Those who sign up from my website are important to me because they took the time to register their email address with me. Every one of my 300+ unique visitors, of course, are important to me of course but those who take the time to sign up definitely deserve extra content and surprises! (Sign Up Here for The Next Step Exclusive Content and Offers ).
It was a simple process to design a newsletter, include some photos and some great insider view content. The template matched my site design and I was able to personalize the whole newsletter and send it to my contacts, networking partners and other with a few clicks. In addition, after the newsletter is scheduled, I can automatically have it post to my social media following a set schedule for more people to read and see what I am doing in this more personal way. It is like a personalized email from me for the week. I will add more detail around Constant Contact once I get more skilled at using it - this is just my second newsletter launching today so I need some time to see if there are results to using a weekly newsletter or if I should do it maybe once a month instead. I am still figuring this out for my business. If you use Constant Contact or some other form of email connection with your clients and subscribers, what do you think works? I would love to hear from you on your lessons.
First PRWeb Experience
Also last week, I wrote, designed and set up my first official press release to go out on the “wire” using PRWeb. This was an investment but I wanted to really make a splash in the media for the east coast about my first book, Entrepreneur-ing and I was also able to include reference to my (now-published) second book on College Readiness.
The whole process was simple from start to finish except for the ultimate fear I experienced that I would make a typo or otherwise make a mistake for sending this out to tons of media organization and other industry focused recipients. This press release is launching this morning and I will make a follow up post on whether the $259 investment was worth it.
PRWeb had cheaper options (beginning at $99) but this was the package that seemed to provide the most potential growth in terms of website hits and potential interest in my book and content.
The website is straightforward to use and you can use their “template” to load in your content on your press release. I had already had a press release written about the Entrepreneur-ing book but I did have to edit it and make it more press-ready. I could include URL links but they had to be 100 words apart to avoid the press release being considered “spam”. I will provide an update on if this investment was worthwhile once I get my results from PRWeb and see how that translates into my business – for instance, will people buy my book or will I get calls for more speaking engagements, etc.
My main focus is on the local geographical area and that was why I selected certain cities in the East coast to highlight for this press release.
As someone who does not normally spend money on promotion and marketing, this is a very interesting experiment for me. I was at one point paying to “boost” my Facebook and Twitter posts but other than that, I have not been “paying” to create buzz for my site. Shortly after launch, I was getting between 100-150 people a day on my site and within the last month it has spiked to between 220-350 people a day on my site. This has been great and I am seeing some conversion in terms of sales but now that I also have some published books, I would love to see a greater conversion rate and some “passive” income due to royalties from said books.
Have you ever used a Press Release service to share content? What did you think about it? Was it worth the investment?
I had a meeting last week with the Staten Island Economic Development Council SIEDC (http://siedc.org/) and I will be attending some networking events as a “mentor” and will be the speaker at the May 17th Business Council meeting. I will be sharing lessons on blogging and social media at that meeting and I am so looking forward to sharing my excitement over how blogging and sharing content can help build a business and a reputation.
There are many more irons in the fire, so to speak and I am looking forward to sharing with you how things turn out between the press release, my Constant Contact experience and my upcoming speaking engagements. I am a real entrepreneur who is interested in bringing you along on my journey. If you are interested in becoming an entrepreneur, you should really consider looking into the certificate course I provide with Wagner College Department for Lifelong Learning on Entrepreneurship: Building Your Own Business which will provide you with the tools, skills and abilities to go from zero to launch for your own business.
Now is the time to consider being entrepreneurial and you can even take my lessons in this course and apply it to a side-gig or other initiative that you can do while still working full time. In addition, if you are interested in just a “taste” of how being entrepreneurial can help your career, consider signing up for the seminars at Wagner College on How to Take the Next Step in Your Career; as I just published the book on Entrepreneur-ing and it’s potential impact on careers, you can assume this seminar will run again if you cannot make the first installment on March 1.
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Lisa Vento Nielsen