I am the type of person who is always reading, always learning and always considering lessons to bring to my blog and my other content venues (such as my recently published book - see it here: Amazon Author Page The Next Step) and I enjoy finding new lessons out on my own and with some business partners because it always seems to dovetail nicely into new pursuits. For instance, the idea of franchising as a way to become an entrepreneur and how I can now address this option in my next installment of my Entrepreneur-ING book series which will detail going from zero to launch with a business idea. I feel that if I did not recently have some discussions about this, that I would have not included it in the final book.
I think this is the way for everyone and why it is so important to network and build business (and personal) relationships with other small business owners. A big part of the reason I joined the Staten Island Chamber of Commerce and am looking into joining Richmond Business Connections is because a lot of what I do is in a “vacuum” - I interact with clients, potential clients and friends and family of course but sometimes you do not want to turn your personal relationships into business reviewers. Also,I think your clients are already kind of pre-qualified to get and understand your message (because that is why they are your clients). For instance, someone I am working with right now said (I am paraphrasing) that after seeing my content and my message that it was a no-brainer to hire me for my branding package (see more on my blog post on my new Branding Package ).
I recently had some meetings and discussions around franchising and I felt like I had overlooked this in the past in my content and lessons on entrepreneurship. I am definitely going to be doing some research on different franchising opportunities and plan on polling those who registered for my Entrepreneurship: Build Your Own Business course at the Department for Lifelong Learning at Wagner College to see if they want to address this as I already have all 12 modules full of tons of executable zero to launch information for them to go ahead and build their businesses. Click here to register for the Entrepreneurship: Building Your Own Business course at Wagner College Department for Lifelong Learning today!
Franchising is interesting because there are many different options for franchising and you invest in a business that comes with education, training and procedures. The PMP (Project Management Professional) in me adores procedures. I cannot help it. Training manuals and learning plans are just so important to me – I have written them, recreated them and I do believe my new book on Entrepreneur-ing is a basic simple language procedure manual for you to use to execute on building your brand whether for your career or your own business. More on my new Book Entrepreneur-ing here.
So I will be creating some new content around franchising and I know of some people who might benefit from this information. For instance, if you are laid off and / or not ready to retire, the option to be an entrepreneur is a big one – it is called the “second” career or “encore” career. For many people, though, the idea of going out there on their own is a daunting one and perhaps the ability to franchise or to invest in a franchise is a better option for them.
I hope to create some interesting content on this and start sharing it here as the weeks go on – it fits in so nicely with my Entrepreneurship content and learnings. Also, the second installment of my Entrepreneur-ing book is focused on actually launching the business and this can and will include information on franchising.
For instance, I see a lot of people doing MLN (multi level marketing) options on Facebook – while not exactly a “franchising” world it is something similar – you know the kinds the 31-bags, BeautiControl, Younique Makeup and IT Works – it is interesting because this is all done on the idea of running your own business but it is not exactly the same. Look for a future post comparing and contrasting MLNs with Franchising and other entrepreneurial pursuits.
What do you think about franchising? Have you ever considered it as an option to being an entrepreneur? I am working on more content and research on franchising with a new networking partner, Ed Brochin of FranSight - Franchise Consulting Services.
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Lisa Vento Nielsen