I was asked to speak at the Richmond Business Connections about social media and blogging. It is so exciting for me to speak; I am open to all speaking engagements but my calendar is beginning to fill out so please consider clicking here to hold your dates:
Or just right here: http://www.thenextstep1234.com/speaking-engagements.html
Speaking Events – Richmond Business Connections
The Richmond Business Connection group is a networking group focusing on referrals, business tips and more. I loved the way they used their website to promote my speaking engagement : http://www.rbcofsi.com/events.html and I used this to promote it, too. It is a great looking site and really highlights the members and the events they provide for their members.
I will say as an entrepreneur, I do a lot of my work in a bit of a vacuum in terms of content creation, social media marketing and more. I definitely have been self-teaching myself the ways of social media and it was great to have a platform to share my lessons learned in person to other business owners. I rely on my strong writing skills and the passion that I have for writing to continue to create and share content to help me stand out as a local expert on careers, college, college and career readiness and more.
In addition to all of the content and work I am doing in the college and career readiness as well as my one on one relationships with my clients who reach out to me for resumes, cover letters, LinkedIn Profiles and more (click here to hire me http://www.thenextstep1234.com/store/c1/Featured_Products.html), I am building out a consulting piece in terms of social media and entrepreneurship. I already had an EBook in draft on blogging but now I will branch out my business to include helping entrepreneurs and other small businesses use social media and create content.
Today’s event (and every weekly meeting) was at 8am at Z-One on Richmond Avenue. It was warm, welcoming oh and for the first meeting you attend, it is a free breakfast so don’t say you can’t get anything for free. I got to see each person give a tip or a referral. It was very interesting. Any business person can email and set up to attend the breakfast as a meet and greet. You get 60 seconds usually to discuss your business but because I was asked to speak, I got to give a 15-minute talk on blogging and more.
I was given the floor and everyone was super interested and asked awesome questions. So much of what I do is focused on building content and sharing it – it is the sharing and the building part that I spoke about. I gave a step by step lesson on how they could start doing this and even got to answer some more specific questions to clarify exactly how to move forward. I have some follow up meetings set up with some of the attendees and I am going to work on helping other small business branch out into the promotion and social media that I have self-taught myself how to do. I was not a Twitter native or even a blogger in any of my past lives.
So much of what I knew about the web came from my stint in a dot-com in the early 2000’s (which means like nothing compared to what is available and out there today). I got very lucky in that I have had experience with using technology for small business purposes from 2002- on when I ran some small businesses and know how hard it was to share content without taking out an actual ad in a newspaper to point people to your website. Now with social media, I can just have my website and content to share via various modes of social media. I have to give a shout out to my website building tool, Weebly, is really one of the best I have ever used. I have used other Web site building tools and the site I have with Weebly is, in my opinion, a beautifully designed site and very functional. There is the building blocks there for great design – I personally love it – let me know what you think, though by sticking around after reading this and navigating through the rest of the site.
I look forward to potentially becoming a member of this group within the next few weeks. What do you think of networking groups? Have you joined them as a small business owner? Also, as I have said before when I share all of my social media secrets but I just struggle with Facebook. It seems that I cannot get promotion without paying for it via Facebook. What do you think? Happy Hunting!
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Lisa Vento Nielsen