Positioning My company as the staten island College Readiness Expert through content, books and more
I continue to build my business and focus on college readiness for the upcoming College Access for All initiative, as I have written about a lot on my website, my blog and other blogs, too - my posts about my college readiness expertise.
Of course, I have my book series on College and Career Readiness with first being The Book on College Readiness: The Prof's Guide to Surviving High School and Kicking Butt in College and the second The Book on Career Readiness: The Prof's Guide on How to Graduate with a Job Offer. I recently posted about why career readiness is personal for me in my Statistics, Statistics and Damn Lies Post.
There is also my College and Career Readiness Workshops and Training and just a sampling of the testimonials.
In building my reputation as an expert, I have begun creating YouTube video series on College Readiness expanded beyond my regular KnowMe 3-minute limitation spots with the use of my “studio” (man, I wish I had one of those real YouTube professional looking sets – it’s on my wish list regarding office space…)
These videos are more focused on speaking to the students who need my help – the middle school and high school students who can benefit most from my book of lessons and my workshops and seminars. These videos are also, though, for the parents and the schools to see what I can do and “teach” on these subjects. I am including them below along with the Podcasts I am doing on College Readiness.
College readiness part 1 video on doing what you love
College readiness video part 2 on skills and doing what you love
College Readiness Part 3 on Being a Late Bloomer Student
Podcasts on college readiness
I wanted to begin to have a place where I showcase all of the different strategies in action for College Readiness. What do you think of the content and promotional activities I am using right now? I am considering creating a teleseminar, too.
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To check out why over 2200 people this week have learned with me, see my website video here:
As an entrepreneur, you learn that there are times of “feast and famine”, as I was discussing yesterday with my SCORE advisor, Mr John Amodio.
SCORE is the “counselors to America’s Small Businesses” and is really an amazing resource for small business owners like me. I also am lucky enough to be part of the SBDC (Small Business Development Center) and have mentioned in the past my meetings with the organizations for help with planning my next steps (no pun intended). You can see the posts on it here and here.
Yesterday’s session was awesome – not only because Mr Amodio is my defacto editor - (Blogger’s Note: He has read my first two books and given me the feedback that the books are great, very conversational and he found the edits I need to make of the few typos – did you find them, too?) but also because he had some amazing insight into how I am building my company and what I should DO and what I should AVOID.
When you own your own business, it can be challenging to identify what to give away for “free” and what to “charge” for and we discussed focusing on revenue so that this venture can continue to grow and scale.
After yesterday’s meeting, I started jotting down my “to do” list which this Project Management Professional (PMP) had not done in a long time (sorry, end of school year was insane, as I posted about here). See, I feel the need to apologize because I truly do need to make to do lists – it is part of who I am.
I also drafted up a “wish list” and am considering mapping out more formally my financials and also thinking about some angel investors for capital – I have been bootstrapping this entire organization since July 2015. I do have revenues and am quite proud of my revenues but I also know that with the help of SCORE and other advice that my revenue will be growing over the next 6month to a year. With the potential growth in revenue, there are definitely some investments I need to consider now in order to scale my business to be ready for this influx of growth.
We spoke yesterday about the main drawback to being a small business based off of my own expertise and it is all about scheduling. At some point, with the multiple potential proposals I have all over this city, I might have to prioritize and turn things down (I think). There are only so many places one person can be in a given day…
This is truly a good problem to have, though.
We also strategized about my potential online learning offerings which I started building out on my website yesterday and sharing about on social media to help give more focus on my books, lessons and teaching skills and also to make my business able to help the maximum amount of people to take their next step.
As a small business owner and a woman, it can be hard to ask to be paid but I am learning that this is not only a woman thing – it is hard as a business owner to be out there and to be so open about what I am building and how. At the same time, it is through teaching my lessons that I learn – through sharing this content that I gain followers, readers and more. This point is driven home again and again when I check out my website stats. This week has set a record for my website in terms of unique visitors (and potential clients).
On Monday, 744 people were learning with me on my site – this was a record for my website as I had never gone above 600 people before in one day. 744 people is a LOT of people. On Tuesday, I had 400+ people, which is not too bad either. I do not spend $1 on advertising (yet), although this will change as I continue to work on my wish list and financials. As I write this blog post at 8:39am on Wednesday, 87 people have been on my website already…
Thanks so much for reading, sharing and learning with me! I look forward to helping you take your next step.
If you are interested in reading my books, please check them out here. Happy Hunting!
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My online learning planning announcement
My To do and wish lists...
I have been out there and creating so much content over the last few days and have been thinking a lot about expanding on my already implemented College Readiness training around my books and my content/lessons.
In doing this, I created a podcast all about College Readiness geared towards my target market of students – the middle schoolers and the high schoolers and I focused on the idea of “what you are good at” and this inspired me to make a blog post today to talk about leveraging your skills.
I have discussed skills a lot on my blog from communication skills and presentation skills to skills needed for women and skills needed for the future (read up on those posts here Skills Blog Posts). This post is about leveraging the skills you currently have to be ready for your next step.
Everyone is good at something (as I spoke about in my podcast yesterday) but most people are too modest to promote and leverage what they are good at OR they are too full of self doubt to admit they have a skill at all.
My post today is to inspire you to consider your skills – what comes “easy” to you or what have you worked hard at to be able to do it “easily”. Some people are born with innate skills and that is great but others have to work at things to make it “work”.
List at least 3-5 skills that you have – this is not the skills section of your resume which should be full of actionable skills such as your computer, social media, technical skills – this is instead the things that should be DEMONSTRATED on your resume – so if you are a great project manager, you would have things on your resume demonstrating your prowess as a project manager (such as key accomplishments in successful projects you have run,etc).
What skills should you be demonstrating on your resume? What skills should jump off the page by reading your job descriptions and accomplishments?
Skills for you to print and fill out:
What about your LinkedIn profile? Can it be understood by your profile that you have these skills? If not, how can you make these skills “pop” via your descriptive content about who you are and what you bring to the table.
Get comfortable promoting yourself because if you do not do it, no one else will. Get comfortable highlighting the skills you have for this marketplace so that you can always find your next step.
Learn with me every day on my blog and beyond and share your 5 skills on Social Media with the hashtag #my5skills. Oh, and just in case you wanted to know, mine are:
Check out my content and my LinkedIn profile and see if my skill map is on point (or not). Happy Hunting!
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Content and Creation on being an entrepreneur and using content to share my lessons with clients, students and more
I was very busy this weekend both in entertaining children (hello summer vacation and planning for the weeks ahead without routine) and in building and creating content for my small business.
On Saturday alone I made over 5 videos for my YouTube channel and this is after a brief hiatus because I just got too busy. I posted about how the end of the school year kicked my behind and when I had a moment to review my goals and plans for the business, I realized it had been almost a month since my last vlog (video) to go with my content.
I truly believe my words are powerful but my delivery and personality is something that just adds to building my business and my expertise in terms of my business focus: college and career readiness, one-on-one Career help with my branding packages, Entrepreneurial Training / Small Business Consulting and of course my books The Next Step Publishing.
I am placing some videos below to share with you - please make sure you Subscribe to my YouTube Channel .
So much to do today and this week:
Videos about Content Creation, Entrepreneur-ING books, College and Career readiness series:
And finally made some videos about my books:
Lisa Vento Nielsen