My 150th blog post. I still cannot believe it. When I began writing this blog, I started with commenting on news articles and then just ran with creating my own content, lessons and more using my 12+ years experience as an executive, educator and entrepreneur. I never anticipated having content be so important for my business - I mean, I was part of the first dot-com crash in the late 1990's when we thought "Content Is King" and that all we needed to make money was content that people would "pay" for - now we know, content is very rarely paid for BUT having great content can make you stand out in a crowded, empty or half-full market place.
Just for me alone, I have had tons of opportunities available to me due to my content and wanted to share my plan for my company moving forward.
In a nutshell, my plan is to identify that using content and books will then continue to build out my business. I will be doing seminars and more to represent my business.
Content Creation – Making Lessons Off of Content & Book Plan
As I continue to build out my business, so much is happening and moving by my content. I do not have a marketing “budget” – as of right now, I do not pay for any “marketing” at all. What I do is create and share content 5 days a week. I build content via video and text and images all to represent what I can do as a consultant, educator, resume writer and more. I feel as though my business is becoming more about education and lessons – almost like the Professor-To-Go on really any of the topics on my blog than it is about helping people one-on-one. So much of my skill set and personality and passion is about teaching and creating content, curriculum and delivering it I am really happy with the direction I am taking my company. I do, of course, still help individual clients to help them reach and achieve their next steps.
So what does this mean? Take, for example, my college readiness seminars. I took the content I was creating and building in blog format and made that into videos sharing my energy and enthusiasm on the topic and adding layers to the delivery. You can read my words but seeing me in a video discuss the way this is so important to me and why is something more powerful than just reading. I then took my content, research and teaching skills and built out a presentation and seminar series around the topics I created – by reading through my blog posts, you can really see how everything came together (check it out here in chronological order):
10/1/15 blog post: http://www.thenextstep1234.com/blog/college-essay-advice
11/23/15 blog post: http://www.thenextstep1234.com/blog/college-readiness-boot-camps-planning-process
12/29/15 blog post: http://www.thenextstep1234.com/blog/managing-stress-in-college-my-ideas-for-my-college-readiness-bootcamp-seminar
1/13/16 blog post: http://www.thenextstep1234.com/blog/the-art-of-the-college-recommendation-letter
1/19/16 blog post: http://www.thenextstep1234.com/blog/college-readiness-preparation-on-stereotypes
1/21/16 blog post: http://www.thenextstep1234.com/blog/entrepreneurial-dreams
2/5/16 blog post: http://www.thenextstep1234.com/blog/all-you-really-need-to-know-in-high-school-is
As I worked on and created this content, I began to realize I had way more content than I knew what to do with so I started writing my EBook: http://www.thenextstep1234.com/new-ebook-college-readiness.html. I have almost 5000 words done for this EBook and it really has my #profadvice on making the best out of your high school time and getting ready for college. And none of it has been on my blog; this is all original content and not copied and pasted from these blog posts.
Now I am considering rolling out more seminars targeted to getting back into college after taking time off – so the “adult” college readiness seminar for returning learners. I am so passionate about education and helping people get their degrees that I am thrilled to be working on some potential ventures and partnerships on going back to school and completing degrees, too.
I am also working on some workshops for another agency on preparing for work and college. There is so much content and lessons that I have to share and a lot of it germinates and begins as a blog post but it is all stuff I have been executing on for the past 13+ years in real life, in various college classrooms and for various clients from all walks of life. This journey is such an exciting one and I look forward to bringing my lessons to you in your organization or group. If you are in the New York City area and are in need of training, lessons or a speaker, click here to find out more about my lessons and get on my schedule before I get booked up: http://www.thenextstep1234.com/college-readiness-seminars--more.html
I was recently asked to speak about blogging and how to use blogging to build out a business and a brand – which led to the inspiration for another EBook, which will also have all original content though I have been super open about the blogging process, how I use social media and more. I will be adding more about this as time goes on; the blog becomes my way of promoting my business and myself and then feeds me back new ideas and inspirations through the people who contact me and ask for me to do things that are all amazingly inspired by my lessons and thoughts that start here on the blog. What did I inspire you to do today? Magic answer is that I inspired you to learn - double magic answer is that I inspired you to learn with me at Wagner College Office for Lifelong Learning or as a one on one client! Happy Hunting!
Lisa Vento Nielsen