I include these lessons on building your brand on social media in all of my training and in my books. I have written about it before but I find that the idea of building your brand online is one that takes time to get used to despite the fact that we all share too much online. We share things mindlessly because it is just how we live now... We check in to places, we use our phones to search for certain things we need and then see ads for those things everywhere and it is considered the norm. We update relationship statuses, complain about our kids (or brag about our kids) online without blinking an eye but when it comes to utilizing social media to find our next step, everyone cringes.
It is a simple thing to do but it is hardest to take the first step so I thought I would encourage some of you by writing about my quick tips to taking that first step today.
Identify Your Strategy: Identify your industry of interest or the skill you want to promote to stand out in said industry - I help my clients do this and the choice is based off of a) how much work experience you have and b) if you are changing industries or not. Ideally, you should be a "generalist" and able to move between industries by highlighting your skills alone but that does not always work so you can do a mix of the two sharing or pick one that works best for you.
Sharing Content: Once you decide on your strategy, decide on your plan of social media. What platforms should you use to stand out for your brand? Skip Facebook immediately - you can keep using that for personal reasons because it is hardly used for anything else by anyone. Instead, focus on Twitter, Instagram and LinkedIn (of course).
I would include SnapChat but all anyone I know uses it for is to make themselves look like a puppy so maybe skip that for now until it becomes more mainstream..
Post it on Social Media: Now, being to share content around your industry / specialty.
With Instagram, you can snap photos of yourself preparing to give a training or with work colleagues celebrating something work related. Beware you do not share something private and confidential to the company. You can use instaquote to draft a saying or a general lesson about your role or specialty and share that - like "Project Management - how to know how to do any task right" something catchy and interesting. You can share that on Instagram.
For Twitter, you can share articles about your company (favorable), industry (think pieces) and include a quick comment about it.
LinkedIn is the way to move mountains for your career, though. Share articles once or twice every 2 weeks and include your overview of the article. Consider writing your own piece for LinkedIn Pulse. Get out there are be your amazing professional self on all social media and learn with me more by following my social media on Twitter and Instagram as @thenext_step123 and link with me on LinkedIn!
Lisa Vento Nielsen