As a small business owner I have to manage many of the decisions of my business and ultimately, the decision are mine and mine alone. I do have a network of mentors and friends as well as family members who provide input and help my work through some decisions but ultimately, the end results are up to me.
As I have stepped out of my comfort zone to promote my business more (see my “How to Promote Your Small Business Without Being a Jerk blog post, coming soon) I have found an even larger support network and this has led me to identifying more great ideas and next steps for ME in my business. For instance, I am considering a podcast - (see poll below).
Recently, I took my kids to their allergist appointment (if anyone needs a great allergist on Staten Island, Dr. Wu is your guy) and I gave my business cards to the office staff and to the Doctor. I was so unsure about doing this but I have been going there for a while and as we spent a few minutes chatting, it worked for me to say, “Oh hey, by the way, I am now an official entrepreneur and here is my card, just in case you have someone who needs help with resumes or would like to read my free advice on my blog.” (Blogger Note: It went a little smoother than that in real life but I do not want to “steal” anything from my promoting blog post in draft form right now).
When the Dr. looked at my business cards, first thing he said was, “You need to shorten your company's URL; it is too long.” And it was great to hear that from someone outside of my own head because I had been thinking about upgrading my Web site through my web provider to remove the .weebly from the URL.
The very next day, I spent some time researching how the changeover from a .weebly web URL to one without would impact my business, web traffic, existing links, etc. Turns out, it was both seamless and painless as once I upgraded to the www.thenextstep1234.com URL, all of my old links automatically work the same even though they all have the old “www.thenextstep1234.weebly.com”. Also, between the multiple Vlogs I released on Friday and the promotions on social media and through my partner Wagner College Office for Lifelong Learning, my single day web traffic (unique visitors) quadrupled on Halloween! Yes, I said QUADRUPLED and on Halloween - maybe it was all the pics of me dressed as Maleficent I shared on Instagram (if you missed it, check out my Instagram thenext_step123)!
Of course, now I had to upgrade my business cards but honestly I was running out of them anyway because I have upped my promotion/giving out business card routine.
It was also nice to hear from the Dr. and his staff how much services like mine are needed. They told me that out of the resumes they receive for open positions, at least 80% wind up immediately in the trash. This is not just true for a doctor’s office on Staten Island but across the board for most industries and companies I have worked at in Corporate America and for many of my colleagues and networking partners. Resumes that have spelling errors or use incorrect font size (such as ALL CAPS) or who do not follow grammar rules or who use an unprofessional email address (such as “SexyLady@... or Hotguy@) automatically get thrown out. That leaves those 20% with a chance that a lot of people do not even get to have. So if you have been submitting your resume and not getting any calls, it could be that you need a refresher course from the Prof (me) - check out more on my blog with my free advice on resumes and how to manage your career. If you like what you see, check out my order now page and hire me to help you get to your next step. Or for more value pricing, join me at Wagner College in November for my How to Take Your Next Step Career Seminars and for only $99 for one seminar or $229 for all three, it is a win-win for you to be ready to take your next step.
What do you think about being a small business owner and how I manage my decision making? What do you think about 80% of resumes (on average) winding up in the trash and not garnering potential jobs? How do you avoid that fate for your resume? Let me know in the comments or via chat or email – happy hunting!
Lisa Vento Nielsen