I am passionate about many things - such as being mindful of every moment, of living life and not worrying about the what ifs and about sharing my skills and talents. I am an expert on college and career readiness - I have written books on the subject (check them out here -> College and Career Readiness Series) and have launched training about it (see testimonials from my students here College and Career Readiness Testimonials) and am scaling up to do more about sharing these lessons and my skills in the coming weeks and months.
After cancer, not much scares me - so being out there again and facing potential rejection is like "NBD" for someone who is newly "NED" (no evidence of disease - well for the past year and change already). Yesterday, at CareerCon, I met many many students and offered them all free resume help. I also offered to send them free copies of my College and Career Readiness books and over 80 filled out slips to get copies of the books sent to them (working on it; have to order more books as my stock is down to nothing). These books are for sale on Amazon for $7-8 each and my resume services start at $100 so WHY in the world did I give these things away for free?
Simple - I am starting over from scratch - I spent the last 18 months dealing with breast cancer and for a time working full time as a teacher and now it is all starting over. What is not starting over are my content, my lessons, my speaking ability - that is all as it ever was and ready to be shared with students who struggle - and it is most of them. The days when you could teach yourself (as I did) how to interview well, how to write a resume that rocks are gone. It is a "dead" skill - I am looking to resurrect it, though, one classroom at a time, or one auditorium at a time.
I wrote the books, prepared the presentations and my 15+ years experience as an executive, educator and entrepreneur are ready to jump right in. I also met potential partners yesterday and I offered them free one time presentations about college or career readiness or entrepreneurship. I have some meetings already set up over the next weeks. Giving something away for "free" might sound crazy but it is a great strategy to break back into the world of college and career readiness. I am focused, I wrote the books, I build the training and now it is just a matter of signing the clients.
What do you do to build your business? How does it work for you if you gave away "free" stuff?
Lisa Vento Nielsen