As I build my business and my offerings for city and state agencies around college and career readiness, I am finding more and more that my focus is on giving back to the community and focusing on the specific lessons needed for students to be prepared and ready to succeed. As an educator for the past 13+ years, I have been blessed to meet and help people take their next steps and I just think there is a synergy between the training and lessons I provide to both one on one clients AND large schools and city wide initiatives that lends itself to being a not for profit focusing on education and training.
I am not sure how this will execute, though. I have begun to gather the appropriate documentation to submit my status but I do wonder how it will impact the other pieces of my business.
For those of you who have been following me and learning with me, you know that I began this business on being a for profit provider of resumes, cover letters and application essays and college resumes. I quickly expanded (based on client requests) to offer LinkedIn editing and improvement which morphed quite naturally into the Branding Package. I added in a more specific template product with one on one coaching and career plans. I am thinking that by becoming a not for profit, the focus of these services will become more training and education based in addition to being actionable and ready to launch products on building your reputation for your next step.
The small business consulting services came after the work I was doing in being entrepreneur-ING books and the speeches I was giving around Staten Island about how to use business blogging to build your business. The books I have written are cornerstones to marketing and promoting my company and my lessons on college readiness, career training prep, being entrepreneur-ING in your career and going from zero to launch in your career for the next step.
By being a not for profit, I can expand and offer more of my unique training and lessons to city-wide agencies and potentially do even more for the community of schools and educators that I want to help in this region. I can also use my skills and talents to promote and provide lessons on being entrepreneurial for other city agencies and cultural institutions and businesses. I think this is a win win but it is a tough decision to move away from the 10+ years as an executive in for profit companies to now consider myself a not for profit based company.
I do have 5+ years’ experience as the Board Chair of a local non for profit so I know the ins and outs of being not for profit PLUS I was recently asked to consider joining the board of another not for profit so I will continue to learn and grow more about this as I build out my company.
Your thoughts? Happy Hunting!
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Lisa Vento Nielsen