As a small business, I am very nimble and flexible. This means, I change things around quite often. I finally got around to updating and improving my product descriptions around my career focused products for professionals. I think I had let it go for too long with the staid two sentence descriptions and finally carved out the time to provide a better, more marketing-like description of the offerings for the resume package, Cover letter package and the combined package.
Check it out here Branding and Resumes and here Cover Letters. Something else I am doing is working on the site design. I am rolling up categories to flow together – which means I am creating “subpages” I guess. I am including a WebEx video to this post so you can see what I mean better than me trying to explain it but what I did was break out Cover Letters to flow underneath Branding and Resumes instead of showing up as another item in the list. I want to do this for my books, too – create landing page so to speak about the books in general and then subpages for each book as now there are 4 so it is getting too unwieldy to have so much left hand navigation.
A new product offering was created based off a specific market requests and this is what I love most about being a small business is that people reach out to my business from everywhere and they are really reaching out to ME – I am the marketing, the product development, the web designer, the creator of content … well, you get the idea.
Recently a few people asked me to provide something in between the $450 Branding Package and the $50 do it yourself idea and I realized how big of a need that was for my small business to fulfill. I decided to morph the $50 do it yourself packages into something more substantial.
A big benefit to hiring me is my expertise and input and the do it yourself file was not going to get you that much in terms of what I can truly bring to your career and next step. I created instead a Resume Template and Coaching Product that includes 1-hour worth of coaching (at least) and feedback on your actual resume with an updated personalized template where I draw out the barebones of what your resume should be and you fill in the blanks. I also do career path planning with this product. You can read more about it here Career Planning, Resume Feedback, Coaching and Personalized Resume Template and it is $150.
I also did the same with the LinkedIn do it yourself offering and upgraded it to include Career Planning, LinkedIn Feedback, Coaching and Personalized Instructional Guide also at $150.
What do you think of this change in products? What do you think about my updating of the website? There is so much more to come and more to share with you guys – I would love it if you would sign up for The Next Step exclusive content and offers from me here!
Lisa Vento Nielsen