So much has been happening in terms of my entrepreneurial journey that I thought it definitely deserved a blog post all of its own.
Having two published books now (find out more Lisa Vento Nielsen Author Page on Amazon.com) has been an immense addition to my business. I understand that this is not something everyone can or should do but for me, it has been this snowball like experience with my content and marketing and more.
I got to drop off some copies of my books yesterday to some business partners (both potential and actual) and it was amazing how it was received – this is a big deal to have as an entrepreneur as a kind of calling card. So, in other words, instead of networking and dropping off my business cards to make connections, I can include my book(s). Which book is dependent on the audience – for some of my potential and current partners, the Entrepreneur-ING book is the one to share and for others it is The Book on College Readiness and for some it is both books. Yes, I have a LOT of irons in the fire!
I am excited to share that College of Staten Island will be raffling off some copies of my Entrepreneur-ING book at an upcoming school event. Also, I am in talks with some other local colleges to do the same. Last but not least, thanks to my youngest brother, I am featured on an author radio interview program that aired on Thursday 3/10 – not singing of course but talking about my new books. The link to hear the interview is here: My Radio Interview on Entrepreneur-ING
This link with my presenting the real ideas and passion behind my company is why I am the person to help you with media training and interview prep. I was nervous before this interview because I had never been on the "radio" before and as much as I love to speak, there is a challenge with speaking through the phone line and without facial cues and body language. Oh AND it was recorded "live" meaning no "whoopsies" allowed! That being said, if you listen to the whole thing, you will see how it went. I was quite pleased with the whole interview. I think my enthusiasm and passion came across and that I also was able to present my expertise without "bragging" - it was through stories. What do you think?
On Wednesday, I met with Wagner College Department for Lifelong Learning to discuss some of the initiatives The Next Step is working on with them (find out more here Entrepreneurship: Building Your Own Business
and here Seminars at Wagner College Department for Lifelong Learning), and during the meeting we marveled at how much is happening so quickly. We were chatting about how I might need to scale – and I can see it. I am a solo-entrepreneur right now but I do not see that staying for long. I do see the need to potentially have an intern in the 3-6 month time frame and that is why I will be at the upcoming career fair for St John’s and Wagner College.
I wrote and published two books because I had so much to share – and the next installments of both series are underway and will be published soon. I have different strategies for my products and my business. I am focusing on getting into the high schools and doing workshops and seminars on how to be ready for college. In addition, I have some other upcoming speaking engagements to share my message and like I said in my Impostor Syndrome Post, I am the source – I have over 13+ years’ experience across higher ed, corporate America and entrepreneurship so it is an interesting background to have for my small town.
I am lucky enough to have been networking and meeting tons of people over the last few months since I have re-launched and everyone has been wonderful, helpful and given great advice. I have mentioned in previous posts that I work with the SBDC and SCORE as well as other organizations to make sure I am positioning my business well.
So to say I have a lot going on is an understatement. What do you think about the business and the way I am running with it? Do you think publishing books is important to being an entrepreneur today? Are you interested in reading my books? What do you think of my radio interview? Happy Hunting!
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Lisa Vento Nielsen