The best way to find a job, of course, is by networking and through LinkedIn but these two amazing paths are not all it takes – you still will be asked for a resume. And even if you are on point with LinkedIn and networking if your resume is not on point, it will be hard for you to move forward to the interviewing/job stage unless you are brought in based on the LinkedIn profile alone (which does sometimes happen) – even still, during the interview, people like to hold and read your resume. So all of these tactics do not matter if your resume is -how do I say this nicely- a mess.
Your resume has to reflect your skills and talents and give your networking partners something to share and use to promote you. Here are my quick must haves on a resume:
Sign up here for exclusive offers!
LinkedIn is a powerful tool for building your career. I was asked by my clients to create a product in between the Complete Branding Package and the LinkedIn Profile Overhaul and Improvement product. To meet this need, I created the One on One LinkedIn Review and Personalized Guide/Coaching to help more people be "entrepreneur-ING" and be the boss of their own careers. This product even includes a free copy of The Prof's Guide to Entreprenuer-ING book. More about how this new product came about - More on my LinkedIn coaching product offering.
As a way to celebrate my upcoming one-year since launch anniversary, I decided to release an exclusive offer coupon to my followers, readers and subscribers. I am releasing this more broadly but all future offers will only be sent to those who sign up to learn with me - sign up now below:
The coupon code for this special offer for the One on One LinkedIn Review and Personalized Guide/Coaching can be found here Special Savings on LinkedIn One on One Product.
LinkedIn is a powerful tool and when I help clients and students be ready for career or just train them to be entrepreneur-ING in their career, I help them develop and utilize their Elevator Value Pitch with the people in their lives, networks and beyond - most importantly through letting it permeate through social media particularly with LinkedIn.
LinkedIn is the key to the strategy of finding the next step for most career people - both new professionals and seasoned executives. You will see more conversions or interviews and find that people will seek you out for potential opportunities more so than other social media platforms - for instance, no one is looking to hire you from your Facebook posts, sorry.
I do say in my books and lessons on brand building that Twitter and Instagram are potentials for opportunities but the only sure thing is LinkedIn. So what are some quick tips to using LinkedIn effectively?
1) Make sure your Elevator Value Pitch is weaved in to your profile - include it in your summary (in bullet point form or short paragraph) and make sure your skills are demonstrated through the job description points you include.
2) Keep in mind, although there are no true "space" constraints on LinkedIn, you still should avoid writing a "book" - having too much dense text is a turn off for most readers.
3) Make sure you share what makes you YOU - if you volunteer and/or are passionate about something professional in nature weave it in to your profile. This can be what makes the difference to getting the call for an opportunity.
4) Ensure your contact information is available and easy to find - this is a simple thing that many people forget to make sure is obvious.
5) Learn more lessons with me here -> The Next Step Blog Posts about LinkedIn
If you are truly ready to have a LinkedIn profile that makes waves and gets you noticed, now is a great time to hire me using my special coupon for you for the One on One LinkedIn Review and Personalized Guide/Coaching.
Start to run your career like it is your own business - stay hungry and learn with me how to compete to get to the next step.
Sign up here for exclusive offers!
I feel like this anniversary came up quicker than I expected. I continually talk about how I launched in July 2015 but I definitely have been slow to the uptake that we are now in July 2016 and that I am almost at my one year since launch.
I am thinking about ways to celebrate this milestone. I have been moving quite quickly in terms of promotion and client building though I keep feeling compelled to build more clients and to promote my business more and more. I am definitely out there as an entrepreneur. Sometimes, feels like too “out there”. I promote my business and also focus on trying not to throw too much spaghetti at the wall waiting to see what will stick. Meeting with my SCORE mentor made me focus more on revenues.
Sometimes, I feel so driven to just promote, promote, promote as much as I can and other times I think to myself that since I am already “out” there, maybe I do not have to push as hard but I even "work" on vacation (check out image below).
I do this, though, because I am very passionate about what I do. Just taking a look at the 12-months of archives on my blog and the amazing topics I share about helps me to remember that the promotion I do is really for the people I help be college, career and professionally ready for their next step.
In July 2015 when I launched, I started with blogging about other articles and sharing my thoughts and by September I was creating all original content. By January 2016 I began writing my books and as of May, I have 4 books published and more on the way. (Check out my books below --> order books here).
I have helped countless clients Brand themselves or just create rocking Resumes for their next step. I have created new product offerings based on my clients’ needs like the one-on-one Resumes and LinkedIn products which I wrote about on improving product offerings. I have trained 250 students on college and career readiness and look forward to training and preparing many, many more.
I have had various speaking engagements and look forward to more. All of this is not too bad for just one-year out of the gate (plus the previous 15+ years as entrepreneur, educator and executive).
I will be announcing soon my plans to celebrate my one-year anniversary – I am thinking a one-day flash sale for my products and services… still thinking though.
Any thoughts on what I can do to celebrate one year in business as The Next Step? Share away!
Sign up here for exclusive offers!
In my workshops on Getting the Job, I spend a lot of time talking about building a brand. The lessons I give to the 16-24 year old students who I am teaching are focused for their age group BUT the ideas behind it are applicable to all.
As a small business owner who specializes in helping people "brand" themselves, I have tons of advice and how-to's on using LinkedIn to get noticed. And it works. It is a different level of lessons though for my students through the Ladders for Leaders program but the basic principles apply. Here are some of my best "rules" to use to get noticed on LinkedIn.
1) Use LinkedIn to share industry related content - do not be "spammy" but do share occasional interesting to you news articles about the industry you want to join. When you are ready to do so, you can and should include a brief description about the article and why you are sharing it but be very careful to make sure your sentence structure is great and all spelling and grammar is perfect, too. Try to do this at least once a month. Beware you do not post the same article twice.
2) Your summary should be on point - it should boil down to your Elevator Value Pitch
about who you are and what you can do. As I mentioned on Instagram recently, I just updated my LinkedIn Summary and it was a true case of the cobbler's kids having no shoes - I do this for a living and yet my LinkedIn summary was lacking. Now, it reads how I want it to read showcasing my company and what I do and as a bonus, it helped me update my About page for this website, too.
3) Consider inviting people to connect with you in a professional way. If you are on an interview or at a networking event and find yourself really connecting well in person, you can and should ask if it would be acceptable for you to connect with them on LinkedIn. You should have tailored "inmails" ready to be used for people you target by industry or role - my book, The Book on Career Readiness - The Prof's Guide on How to Graduate with a Job Offer
has these templates included in my chapter on LinkedIn.
4) Be professional always on LinkedIn - your profile picture should be of just you in professional attire. Do not post things that would better be kept to Facebook or just off social media entirely.
Look for a post soon about my specific social media strategy for all career professionals to be noticed and hired quickly! Also, if you follow these quick 4 tips for LinkedIn, you will be noticed and contacted - and find yourself having a high conversion rate of clicks to interviews! If you are not sure how best to execute this plan, you can consider hiring me for the $150 LinkedIn Overhaul package in which I provide you with a personalized career plan, one on one coaching and personalized instructions on how YOU should use LinkedIn - click here to learn more.
Happy Hunting and please sign up to get exclusive offers and content here: Sign Up Here for The Next Step Exclusive Content and Offers
When I first started writing my own books basically after someone told me that I should consider writing a book to help promote my business – and now I have 4 published books. That is just insane to me to wrap my head around. I always knew I loved to write but I often hit writer’s block in trying to create fiction, which is what I focused on trying to do for the first 30+ years’ of my writing life.
Once I started blogging and identifying my “voice” which is that of my role as a Professor – for the past 13 years’, I have been teaching at multiple local universities for over 120+ hours a semester talking about yes, the content the course covered but also weaving in real life stories and how to’s to help my students take their next steps. So blogging and sharing these lessons and more had been a natural outlet for me – as I type this, I picture myself speaking to you in a classroom setting and covering this content and the words just flow.
When I began writing my book, I started with 2 books at the same time. I know this seems insane but it worked for me. I was able to balance the writing by identifying my map of chapters and content I wanted to create and most importantly knowing my total word count goals for the books.
This helped me stay on “track” and I found doing the same process the second time was even smoother except I had a real block with completing the second book in the Entrepreneur-ING series because it was so structured and based off of a real course I provide through my partnership with Wagner College Department for Lifelong Learning (register today to learn with me based off of this book).
This book, The Prof’s Guide to Going from Zero to Launch – Everything You Need to Know to be an Entrepreneur Starting Today is a real life guide with real actionable lessons on how to move forward with your own business. I will be using this book with the certificate course and in many other ways.
I am working on creating multiple press releases to go out over the next few months with a unique package from PRWeb that allows me to get a discount by contracting for 6 press releases so once the summer months pass, I will be working on announcing lots of exciting stuff, including this book as a formal way to get my company and my publications out into the world.
Also, I redesigned my web site navigation to better condense the things I work on and do - so instead of having multiple pages for my books, I created a higher level nav of The Next Step Publications and then sub pages for the series and books - check it out and let me know what you think: The Next Step Publishing
I hope you learn with me by reading my books and maybe even partnering with me to get to your Next Step. I offer training and courses on everything from College and Career Readiness to small business training.
Sign Up Here for The Next Step Exclusive Content and Offers
Today, I was lucky enough to be part of a BLAB interview where I was live and a little too lively, I guess. But this is me - I am super passionate about my business and what I bring to the table. As a published author with 4 books (order them on my Website or via my Amazon Author Page) as well as someone who has been an educator, entrepreneur and executive for over a decade plus, I feel I can help so many people take their next steps.
Check out the replay of the live event here before I go into more about what it was like: Jonathan Tripp BLAB talk with Lisa Vento Nielsen on Entrepreneurship and Brands
I got to talk so much about what I do and WHY I do it - it is not about the money - it is about helping people and that was why I got so deep into talking about how people who become your clients, they just know. They hire you because they know you will help them and you cannot force anyone to "hire" you - you cannot force someone to want to listen to you or to be happy for all that you do in any way or career.
As an entrepreneur, it is challenging because you are looking to gain clients but it has to be for the right reasons. You cannot chase after someone or something for their dollars - it has to be instead about why it benefits them to hire you and what you bring to the table.
I am passionate about what I do and this is why I promote it and share content every day. It is also why I enjoyed seeing the live chat bar on the side of the event and responded to some of the comments. It was hard to focus on the interview while knowing I needed to make eye contact via that camera - I mean, after all, I do Media Training for my clients and students - I know I need to focus on the camera and it made me miss some of the awesome comments.
Someone posted that they thought I was "high" because I kept "laughing and smiling" and I actually posted that to my FaceBook to share with my close friends who know me in real life - I have always been super hyper and I laugh a lot. See, too lively for livestreaming, I guess :). I actually told the commenter that I was not high as I get drunk off of Orange Juice and did have some before the interview to which he/she responded they were going out to buy some orange juice immediately. That is just so funny to me because when I lived in Italy for my MBA, my nickname was "succo d'arancia" because whenever we went out, that was what I drank and it would make me more hyper so people would think it was something more than just "orange juice". Some things do not change no matter how old you get, I guess.
I loved the exposure and the results - some of the viewers connected with me on Twitter and LinkedIn and I think I will gain immensely from the additional platform of sharing my lessons and more. The host was amazing and you should all check out his work. He suggested that I continue to use live stream video to share my message but man, I am just so lively it might be too much ...
What do you think? How do you promote and share your message? Please sign up to get exclusive content and offers from me here: Sign Up Here for The Next Step Exclusive Content and Offers
Exciting news and new VLOG all about my Small Business Services! I launched this in a soft launch in April (Small Business Consulting Launch Information ) and after launching it, I got extremely busy with my college and career readiness training, workshops and publishing more books and well, you get the idea. That being said, I am so excited to announce I got my first client on doing web design and blogging functionality!
Good thing I love to write. What I found is an added benefit for my clients is that I have an established network and as I promote the work I do for them, I am also promoting their business and content across my network! This is amazingly synergistic and I look forward to more clients to promote (and have them promote me, too).
This service involves full soup to nuts website creation and blogging functionality. In addition, I can do the blogging, too for the clients. The website I developed is What Is My Collection Worth? and I think it looks awesome – what do you think?
In leveraging my technical, writing and promotional skills, I look forward to having another successful product offering as I kick in from “soft launch” to “hard launch”. In addition to creating and launching small business websites, I am considering designing and launching individual job seeker websites as part of my Branding Package – what do you think about that?
Hire me today to help you with your career needs, education needs, and Small Business Web and Blogging needs. Happy hunting!
Sign Up Here for The Next Step Exclusive Content and Offers
There is a way to be ready to bounce back strategically and to be in control of all of the pieces you can be to be ready for your next step.
I am a huge believer in preparing and being ready – and this includes how to set things up in the event of potential career shipwrecks such as being fired, laid off or demoted – or just realizing your career is not going the way you want it to go. This can be just as demoralizing as the other 3 things; if you have an idea or a dream of where you want to be and find that you just cannot get there, it can be disheartening. I have some solutions for you, though to use to combat these potential career disasters.
I have said it before but it bears repeating, continually learn to improve your career; if you have not read that post already, you really should – join the over 6000+ people who read it in March. These are some key ways you can build out your skill set, refocus and transfer skill sets to your next role and by doing this, you can transition to something “bigger” and “better” for your next step!
Stay “hungry” and manage your career like it is your own business – this is THE POST that led to my first book (click here to learn more All About Entrepreneur-ING Books). Hire people to help you be ready for that next step – it does not have to be me but if you are in the tri-state area and transitioning back to the workforce after taking time off or being unemployed OR if you are someone who is focused on being competitive and ahead of the pack, look into what I provide my clients and the value-added of having an author, executive, entrepreneur and educator build your content to make you shine in terms of branding yourself and more – oh and remember, it would all be tax deductible expenses for 2016 tax filings!
Consider hiring me for your next step.
If you do not hire me, then hire someone reputable who is invested in helping you get to your next step or use your skills and talents and network to help you prepare your documents for your next step. At a minimum, you must have stellar resumes, cover letters AND LinkedIn profiles to be “ready”. I say resumeS and cover letterS because there is possibilities in changing industries and showcasing different skills and talents for segmented job searches. As part of all of my packages, I provide the career plan, up to 2 resumes 3 cover letters to showcase different expertise for you. The LinkedIn profile really should be focused on one “industry” segment but can be highlighting multiple skill sets and pieces of your personality to help you hit the right people with your awesomeness.
You also need to have a social media presence that is both professional and focused on showcasing your skills and talents and not what you ate last night! I talk a lot about this in my books and my blog and look for future posts about it, too.
Most important of all though is to have built a network as focused and invested in you as you are in them – that means having the give and take and being present and available to “help” as much as you want to be helped.
What do you think of my advice on bouncing back strategically? DO you have these things in order for your career? Happy Hunting!
Sign Up Here for The Next Step Exclusive Content and Offers
A big part of this blog is showing my entrepreneurial journey as I make decisions to add and at times remove products and services that I offer through The Next Step. I had recently posted about potential small business services - read more about that here How an Entrepreneur Creates New Service Offerings.
My new page is here New Page - Small Business Consulting Services. Check it out and let me know what you think. In thinking about this and weighing various decision factors, I decided to move forward with a "soft launch" of my small business services. What does a "soft launch" mean? It means I released the products and services with minimal fanfare and am still in the thinking phases of whether or not these new ideas make sense for me and my business.
That being said, the cornerstone of my small business services is something I have been promoting and working on since September with my partnership with Wagner College Department for Lifelong Learning, the Entrepreneurship: Building Your Own Business course - more on that here My Entrepreneurship Certificate Course with Wagner College Department for Lifelong Learning.
A new addition for this course is that we will be using my own books in addition to other resources and lessons on building business. My first book in the Entrepreneur-ING series lays the groundwork for identifying entrepreneurial skill sets that can be applied to either launching a business or being the boss of your own career. My second installment, publishing soon, will teach how to go from zero to launch with real expertise and advice from someone who has launched and failed and relaunched and tried again... As I am an educator at heart for the last 13 years, my writing and lessons are applicable and actionable for anyone to be an entrepreneur.
While I would love to see you take my class with Wagner College Department for Lifelong Learning, you can start "small" with the books and then move forward with the course with me. Find out more about my books here More on my Entrepreneur-ING books here.
If you are perhaps further along in your process, you can also consider just buying my extensive business plan how to template, which includes my book as a bonus; order here-->
And for even more advanced clients who want to create and build an awesome social media world around their companies I am offering a soup to nuts turnkey blogging service for companies who want to learn and move forward with building their content and business marketing. Here is that product: Small Business Blogging Services.
What do you think of this soft launch of small business services? I considered creating another press release but ultimately thought I would test launch this via this small blog post first and then decide in the future what/if to do for more promotion.
Sign Up Here for The Next Step Exclusive Content and Offers
Getting fired does happen sometimes because you do not fit in with a company OR you are last one in, first one out when things get tough and sometimes you made a mistake or a misstep that led to you being fired.
These are all very different stories and lead to very different options for you to pick up the pieces. Being fired is traumatic. I am lucky in that the last time I was “fired”, I was 15 and working at Roy Rogers. In my defense, it was SO hard to make those chicken packages I just could not deal – and Roy Rogers was hella busy and hey, I was only 15 – and you get the idea – this was over 25 (almost) years ago and it still can be something to be defensive over!
I am lucky, honestly. I led my career with focus (mostly) and never found myself on the chopped block again but that does not mean I did not have issues. For those of you unlucky enough to have been fired more recently, it is not the end of the world. In fact, there are tons of examples of people who have been fired and it was the catalyst that led to bigger and better things.
Being “laid off” is often considered not being fired – but ultimately it is similar to being fired in that you have no job. I was laid off in early 2000 from a dot-com (who wasn’t) but it still left me scrambling. I learned some lessons in early 2000 and I have built on these lessons as I help clients and students alike recover from being fired or “let go” or “separated” from their companies and careers.
What do you do when you are fired? Sometimes, it comes out of left field so it does not leave you time to be prepared but most people can sense something is going to happen. It is rare that you walk into the office thinking today is the day you get promoted and then wind up being escorted out by security with your belongings in a box. I mean, it is rare – unless you are delusional or at a crazy company that likes to torture employees.
For some people above a certain level, being fired leads to a negotiation process with the ability to ask for career counseling and a severance package but for the rank and file, this is just a goodbye without anything. How can you be ready for this without thinking negatively for no reason?
I am huge about not thinking negatively – not to sound all granola and crunchy but I do think if you put out negative thoughts, negative things come back (see a future post about Meditation that I have in the works for more on that). It is important to always be ready for anything and a good way to be ready for your career is to always have a great resume and LinkedIn profile.
If you cannot maintain both, please keep the LinkedIn up to date and active. You can find out more of my advice on LinkedIn here Blog Category LinkedIn Advice. If you just cannot fathom LinkedIn and how it works, please consider either my do it yourself LinkedIn product OR my LinkedIn Improvement Package on improving and instructing you how to use LinkedIn – this takes me over 10 hours of work on my part and it leaves you with an excellent noticeable profile and the game plan on how to use it.
Also, always cultivate your network. You do not need to spend 20 hours a week on this – that is insane. You can just always be “available” and at times, out there with meetings and events. If you see something that would apply to someone’s life, job search or more, take the few minutes to send it over to them just as a way to “water” your relationships. There are some people that might expect more but almost everyone is so busy, just occasionally hearing from you is enough to help the relationship for when you have to send the “Help, I have been fired” message.
And you should never send a “help, I have been fired” message anyway. It should read more like,
“Hi, Joe. I hope the email I sent you about XYZ helped with your project. I wanted to also let you know that I am looking for new opportunities in my field (or another field or x or y). If you know of anyone looking for [INSERT YOUR EVP HERE – find out more here Using Your Elevator Pitch as a Value Statement] please keep me in mind. Looking forward to seeing you again! Warmest regards, Jane”
You do not have to say you have been fired BUT if you are interviewing for a new role, you do have to be transparent. Resist the urge to bad mouth the company or otherwise make it seem like you have been betrayed or abused. These are all massive red flags for hiring managers and everyone, really. Make it as professional as possible. Do not bring emotions into it. When asked your reason for leaving your last job (it is right there on every job application and definitely brought up in any interview), “The company and I decided to part ways” or “The company made some changes that led to my position being no longer necessary” or “I was fired because [INSERT PROFESSIONAL SOUNDING REASON HERE].
If you were fired for gross misconduct or something very negative, this will come out when your references are called. As much as companies are tied up into what they CAN and CANNOT say (such as basic information confirming employment dates), a savvy hiring manager (on either side) can figure out the real story without too many words. If you have done something extremely unethical or borderline criminal, be honest and beware when / if you can pick up the pieces of your career.
This is in very rare cases; most people are fired due to poor performance which can often be brought back into the culture/fit discussion in terms of how your mesh with a company. And this is hard to identify until you are in the trenches of said company but you can use some of my advice here The Next Step Blog Posts on Culture and Fit.
What do you think of my in case of firing advice? Have you been fired before? Why? Was it something that allowed you to change your career for the better? Is it something that still causes you anger and/or other emotion? How did you mask the emotional aspect? Happy Hunting!
Sign Up Here for The Next Step Exclusive Content and Offers
As a project manager from (almost) birth, I have the tendency to make project plans and to do lists and more on a daily basis. I have been always focused on managing things like “projects” even before I knew that was what I was doing. When I was in college, I would know down to the day count for requirements to finish the class – like “15 days until my paper is due and 22 days until my final” this was how I compartmentalized and studied and prepared.
I took this with me in my career. It started with my graduate assistant position in Italy; there were some real initiatives I helped with in terms of building databases and tracking application processes with the Queens campus and more.
Once I started my career for “real” at Merrill Lynch in Jersey City, I knew that I was interested in building tasks and plans around activities. It was not until I got to Standard & Poor’s in January 2001, though, that I learned enough to put a name on what I was doing as “project management”. By 2003, I was applying to the Project Management Institute to get my certification in Project Management.
There are stages to projects and in order to sit for the test you need to show documented project hours in all of the stages and sometimes just doing the application process for this exam is a project in itself. As I talk in this post about project management skills and why these skills are important for YOU to learn, I have to mention that for those of you who already KNOW this to be true and are interested in achieving the PMP certification that I am offering an intensive course at Wagner College Department for Lifelong Learning to help people prepare for and pass the PMP exam (find out more here http://wagner.edu/lifelong-learning/pmp-exam-prep/). This course is taught by me and uses my unique learning and teaching style to get you ready to take the exam.
How can being a project manager help with your career?
For those of you who are new to your career and/or have been "typecast" in a certain role and are interested in breaking out and getting more respect, money and/or responsibility in your career, the idea of project management is something that you might want to be taught on by me. I am an expert in Project Management with over 12+ years in Corporate America as a project manager and now as an entrepreneur, I use project management skills and techniques daily to grow my business.
You should register for my upcoming seminar at Wagner College on Project Management (to register, click here http://wagner.edu/lifelong-learning/career-management-seminar/). I teach about the ways in which you can use these "project management" skills and how you have already been using these skills, without realizing it. Particularly for the young professional who has found themselves “stuck” in retail or in dead-end admin type jobs, this focus on project management skills training is so important to diversify and become competitive.
These skills allow for you to be a generalist, which is so important in today’s job market, while being able to apply these skills and talents to any job or industry or market. I want to also mention to those who have blank spaces on their resumes (see more here Transitioning Back to the Workforce) having this type of training for the price point we offer it for at Wagner College Department for Lifelong Learning is a great way to kick start your learning process and prepare you for your next step.
My two recent books that I have published (order today on my Amazon Author Page) have chapters dedicated to the skills needed in this job market and for your career planning process and I talk at length about Project Management and how these skills are so important. Why just read the book when you can get lessons from me in real life here on Staten Island?
Would you be interested in learning with me in person this May? Register today here http://wagner.edu/lifelong-learning/career-management-seminar/ and happy hunting!
Highlighting my Teaching Skills - Curriculum Creator and Adjunct of Online Courses available for teaching assignments
As an adjunct since 2003, I have been so lucky to teach and touch the lives of so many students - both online and in person.
Just yesterday, I gave the midterm review for my upcoming exam (Monday morning, students who are reading) and I was happy some of the students were able to answer the questions (emphasis on some) but I do know they will all study and do as well as they can on the midterm (right, class?).
As someone who has taught in higher education for the past 13 years, I have learned a lot in my classroom. Yes, that is right - I have learned a lot. I have taught a lot, for sure, but the bulk of the experience of teaching is that by teaching is that I learn, too.
One of my more recent skills as an educator is in the realm of online learning and teaching. I am now able to say I am "expert" level at creating and launching curriculum as well as designing the online learning environment. I created a page on my website to highlight these skills because I do believe they go hand in hand with the business model I am packaging as being someone who is the go to person in my area (and beyond with online learning) to create and share lessons and learning modules across various subjects.
My expertise is in both undergrad and graduate business courses. Over the past 13 years, I have taught anything from macro and micro economics to entrepreneurship. I wanted to highlight this diversity and skill set on my website - check out the page here and let me know your thoughts: Online Course Curriculum Development and Execution
Some questions - Am I calling it the right thing? How do I position myself to the colleges and universities that offer online courses in the best way so that I can use my skill set to further build out my business and my experience in using different tools and techniques to bring online content alive?
As I use this blog to share my focus as an entrepreneur, I did post not too long ago about the possibility of branching out to provide a turnkey operation on blogging for small businesses (see more here Small Business Blogging Service)- this is still an option particularly as I have some upcoming speaking engagements discussing my lessons and how to start blogging for a small business.
For now, though, this is the best way for my to execute on diversifying my skill set and making my business more profitable. I would love to be able to teach more classes online (and in person) while also publishing and doing speaking engagements and more with the local high schools on college and career readiness. I have a lot more going on and there will be more to share, too here on my blog, via Instagram and Twitter. If you are not following me already, please do join me on my journey to build out my business using my teaching skills and more!
Big Meetings & Next Book in College and Career Readiness Series The Prof’s Guide to Graduating with a Job Offer
This week is a big one for me. I have some exciting prospects for teaching at different universities and also on potential seminars for my college and career readiness program that I launch in the high schools.
I am considering how to get more exposure but then I remember that I am doing ok with exposure, all things considered. I have two press releases via PRWeb that are promoting the books I published in February 2016. In addition, I was interviewed on a radio podcast for AuthorUniverse click here to hear it My Radio Interview on Entrepreneur-ING.
And, last but not least, I have been networking and building relationships across Staten Island, as this is my target market. The message I bring to the borough on how to be ready for college and career is a unique one built off of my 13+ years in higher ed as an educator and experience in Corporate America and as an entrepreneur. All of these pieces come together to focus on an amazing presentation highlighting how to succeed in college and beyond. I actually discuss and highlight what skills are needed, how to present yourself, handling social media and more. If you are interested in hiring me to speak on these topics, please book The Next Step for your speaking engagement here.
I am already over 6000 words in to book 2 of the College and Career Readiness Series. Book 1, The Book on College Readiness – The Prof’s Guide on Surviving High School and Kicking Butt in College is published and available on my Amazon Author Page and my website, too.
Here is a sneak peek of the introduction to the Career Readiness installment book that I am working on as we speak, The Book on Career Readiness – The Prof’s Guide on How to Graduate with a Job Offer. Let me know what you think and Happy Hunting!
Sign Up Here for The Next Step Exclusive Content and Offers
This installment of the College and Career Readiness series is focused on career readiness and graduating with a job offer.
I have spent so much time over the last 13 years as an educator focusing on getting my students ready for the real world in addition to teaching them the subject matter at hand that putting these lessons into a book is the best way to share it with everyone who is interested in being ready after graduation to begin their CAREER.
I use the world CAREER instead of JOB for a reason. People can focus on getting a job but the best thing you can do is to think in terms of career. The economy and the skill sets are changing so rapidly but there are ways to be more prepared and more “hirable” than your competition and reading this book is the way to do it.
I will discuss and provide actionable lessons on the following topics that you can then apply to your life and help you to be ready to graduate with a job offer and then you can read my Entrepreneur-ING series to continue to be the boss of your own career:
Chapter 1: Completing Your Degree with “Distinction”
This chapter will discuss how to stand out among others graduating with you across the nation. I will discuss what graduating with “distinction” means and how you can leverage this for your career search. If you read the first installment of this series, you should know what skills you needed to work on and how to make them visible to the world. If not, I will provide all of the quick ways you can achieve distinction at the 11th hour before graduation and during interviewing season.
Chapter 2: Building On Those Networks
This chapter will discuss the best ways to build your network and how to get noticed for the right reasons. We will discuss making the most out of your school work and your school to help you get on the right road to making contacts and having interviews.
Chapter 3: How to Write the Perfect Resume
With over 15 years of resume writing and hiring experience, I will show you the best methods to make the perfect resume applicable to all; I will also have a feedback look implemented where I will be open to receiving resumes for review, as part of the book.
Chapter 4: How to Write Your Cover Letters to Get Noticed
The cover letter is wrongly considered unnecessary; it is necessary and it must be written in an engaging and intriguing way to get you into the door for the opportunities that are out there. This chapter is full of templates and writing ideas to make your cover letter stand out from the crowd.
Chapter 5: Using LinkedIn and Other Social Media to Stand Out for the Right Reasons
Many jobs today are not listed publicly but instead are filled via social media and LinkedIn. Having an awesome LinkedIn profile is a necessity to finding your place in the world and I will walk you through my proprietary 14-step guide to improving your profile and give you for free my lessons on how to use your new profile to stand out for the right reasons. This will also apply to other social media platforms.
Chapter 6: On Interviewing
My hacks and tips on how to be prepared for interviewing. I will discuss the different interview styles, methods and formulations in terms of how you are asked questions, where and the amount of interviewers.
Chapter 7: Interviewing Skills for In-Person Interviews
How to make a personable connection during interviews, how to act on the interview, what to say and how to say it and more.
Chapter 8: Media Training Overview
This is about something near and dear to my heart and that I do extensive training on in real life – how to manage interviews held via technology. There are rules and tips on how to make a connection via Skype or other technology.
Chapter 9: What to Do After the Interview
The full guide on what to do (and not to do) after the interview. I will include detailed information on thank you notes how to write them, why to write them and more.
Chapter 10: Finding Opportunities
More insights into how to take your next step; how to find a career path and what to do when you do not know what you want to do.
Chapter 11: Closing the Deal or Negotiating and Accepting the Offer
On negotiating salary, getting letters of recommendation that will help you get the job and starting on your first day.
Chapter 12: Building Your Career with Skills and Learning
Sneak peek at book “The Prof’s Guide to Entrepreneur-ing: Using Entrepreneurial Skills to Launch Your Own Business or be the Boss of Your Career”
LinkedIn, despite the recent trouble with the stock value (for more on this, see my LinkedIn Post on Stock Valuation) is the place to be to make connections and to build your career.
I have a very labor intensive product to overhaul my client’s LinkedIn account (see more here LinkedIn Overhaul Product) that takes approximately 7-10 hours of work on my part. I redesign the content, prepare built in searches for careers, contacts and groups and create a plan on how to use LinkedIn all based off of my 14-point proprietary questionnaire.
Recently, I was thinking about this product and considering raising the price because of the time involved in the process but before I do that I decided I would launch a new product in the thinking of my Resume Do It Yourself Kit Product for entry level professionals. This would, too, be for entry level folk and not my executive clientele who need the full product offering from me.
The LinkedIn Do It Yourself Kit would also come with a free copy of my Entrepreneur-ING book and the research and how-to guide created exclusively by me along with some extras (there are always extras) for $50. I think this product can be positioned for more people and can help put the powerful tool of LinkedIn into the hands of the individuals who need it most - the entry-level professional. The use of this tool, LinkedIn, can put the focus on using motivation and entrepreneur-ING to get grow your career by being more visible and apparent.
In my opinion, people who would buy this product are entrepreneurial and focused on being competitive as new career entrants and that is inspiring to me! I have been doing some speaking engagements recently with both my College and Career Readiness Seminars and other professional focused speeches and for each 30-60 people I speak in front of, a handful reach out afterwards to make a connection and I am always impressed with that as being the "professor" and having people respond to and react to that to build a networking relationship is wonderful. It is the same for this type of product - by learning how to use LinkedIn with my unique lessons and product, you can be the one making these types of relationships across the board for your career.
LinkedIn is something quite powerful in that no one else is using it right. It is like my
Old School Networking advice from 2000-2002; the stuff I did to network to my position after the dot-com explosion was unique and got my actual job offers because not everyone was doing it - this is how LinkedIn is right now. I am basically at expert status on reviewing, helping and moving others to use LinkedIn the right way. I have done some other posts on LinkedIn already with free advice (more here LinkedIn Blog Category) but thought I would go over a few quick new tips I have been thinking about and implementing for others.
1) LinkedIn is NOT FacebookThis means do not save memes or other “quirky” things on this platform.
2) Keep your profile picture professional and of just YOU. Be dressed for the job you want not the job you have.
3) If you are employed but looking for other opportunities, make this known subtly so that your current coworkers/managers/etc are not made aware of it. For instance, craft your summary and information so it is so appealing that people call you based on your expertise OR subtly make reference to being open to opportunities (key word: SUBTLY).
4) If you are not currently employed, get some volunteer work and/or short term engagements to highlight on your profile. Also, think about how you can diversify yourself with schooling, training or some other skills based training to have that updated on your LinkedIn.
5) Do engage professionally on LinkedIn; make new connections, bring discussion and thoughtful points to other discussions (as applicable) and share some informative content and lessons to the platform.
Ideally, write something yourself that can help make you “shine” via the LinkedIn Pulse function.
What do you think about this LinkedIn advice and new product? I can tell you that many people do not use LinkedIn appropriately or effectively; I hope you take this advice and consider my products for this category for your next step. Happy Hunting!
Sign Up Here for The Next Step Exclusive Content and Offers
In my college readiness book (for sale here on my site or via Amazon) I draft out a how-to guide to write a resume for the high school/college student who maybe has never written this type of document before. I had been thinking about creating something a little more professional and focused to help entry-level professionals or people who are returning to the workforce after taking time off to care for children or family needs. I wanted to create something with a smaller price point that could be usable and useful to many.
To accommodate the huge number of site visitors I get to this site and also to allow for a different price point, I have come up with a unique do-it-yourself kit for building the perfect resume. This is based off of tons of research and thousands and thousands of resumes that I have created, edited and more over the last 15+ years. Find out more here - Resume Do It Yourself Kit Product.
I boiled down all of my best steps and made a generalized how-to guide for the more entry level and/or new resume builders but it is also something that a professional with less than 5-8 years can use. It highlights all of the best practices and the process is straightforward with the steps in place and a limited feedback loop. I need to spend the bulk of my time on the clients who hire me to build their full resumes and brands but I do want to monitor how people use my do-it-yourself product so that I can be sure it is the powerful tool I envision it to be for others.
My quick tips on how to make a resume rock (for free) include the following:
What do you think about my quick advice on resume development? Would you want to try my do-it-yourself resume kit for $50 (Resume Do It Yourself Kit Product) or would you prefer the full Resume Package with one on one help and creation by me, the expert for $199 (Professional Resume)? Are my price points on point? Happy Hunting!
Remember, I have two books available for sale on Amazon and my Website - please check them out at Lisa Vento Nielsen Author Page on Amazon.com.
Sign Up Here for The Next Step Exclusive Content and Offers
Lisa Vento Nielsen