Today is one year since the launch of my company, The Next Step.
As someone who has been entrepreneurial since 2004, having had tons of failures (and some successes) seeing this company grow and grow and grow beyond my wildest expectations has been amazing.
What brings success? I have said many times before that this iteration of my entrepreneurial journey is so different because I have just now with this business branded with me – my ideas, insights, lessons and words. This probably could NOT have been done too much earlier in my professional entrepreneurial career because how much did I have to share in 2004? Not as much as I have now with 13+ years of teaching on the college level, 15+ years in Corporate America and 12+ years as an entrepreneur. I have found my voice and my voice is helping people take the next step.
Over 2000 people a week are on my site and my conversions are healthy (in my opinion) – some of these folks hire me to help them take the next step (thanks!) and others just promote me and connect me with others who decide to hire me.
On Entrepreneurship & Teaching:
I took my concepts and ideas around entrepreneurship and how it helped me in my corporate career to be entrepreneurial and wrote a book about it and then expanded to the next book in the series on going from zero to launch so you too can learn how to execute on your own business OR decide to be the boss of your career. You can learn more about that here Entrepreneur-ING.
I have a limited time entrepreneurship course offered through Wagner College Department for Lifelong Learning
on this topic and have continue to speak and teach others on how to execute on their dream of starting their own business.
Also, I am a skilled and experienced educator available to teach online and in-person at universities, programs and through my own online learning classroom - find out more about that here Educator Expertise.
On College and Career Readiness:
In the course of this business launch, I moved quite naturally into College and Career Readiness workshops, training and more. I have branded myself as an expert in this field for the Staten Island area schools.
I have written two books in the college and career readiness series, too and have been hired already at local schools and by city agencies to bring my unique blend of lessons, real talk and experiences to motivate and prepare students for their big next step into college and career. Just some of the feedback from my students are showcased in my Testimonials Page.
On using books to be an “expert”
I started writing books in January 2016 and by May 2016, I had 4 published. I am definitely working on more books as I think this sets me apart as a local expert. I will share more about how I wrote the books in that timeline and how people who read them are amazed at what they learn soon in a coming blog post. Also, I am considering creating audiobook format for my books, too. You can learn more about my publications at The Next Step Publishing.
On helping people take the next step
My core business is and always has been around helping people take the next step and along with that amazing client base via my social media, LinkedIn and more I continue to help people and create new product offerings for them around branding themselves. With my amazing, insightful and creative techniques, each person who hires me gets astounding marketing materials about them to use to get hired, noticed and more. Learn more about my Branding Expertise.
My Next Step
I will continue to grow this business and potentially be hiring some help within the next few months. I have a robust pipeline and more to come with my true focus around college and career readiness, helping people take the next step, and entrepreneurship and teaching.
Gift for you:
I am running a limited time coupon for my branding specializations with 25% off for my new and loyal clients! This offer is only good until 8/2 so act fast! Sign up here for my special One Year Anniversary Savings for YOU.
Special thank you to everyone who reads my content, shares it, learns from me, follows me and hires me! Happy Hunting!
Continue to learn with me via this blog, YouTube Channel, books and on Twitter & Instagram @thenext_step123.
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The best way to find a job, of course, is by networking and through LinkedIn but these two amazing paths are not all it takes – you still will be asked for a resume. And even if you are on point with LinkedIn and networking if your resume is not on point, it will be hard for you to move forward to the interviewing/job stage unless you are brought in based on the LinkedIn profile alone (which does sometimes happen) – even still, during the interview, people like to hold and read your resume. So all of these tactics do not matter if your resume is -how do I say this nicely- a mess.
Your resume has to reflect your skills and talents and give your networking partners something to share and use to promote you. Here are my quick must haves on a resume:
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LinkedIn is a powerful tool for building your career. I was asked by my clients to create a product in between the Complete Branding Package and the LinkedIn Profile Overhaul and Improvement product. To meet this need, I created the One on One LinkedIn Review and Personalized Guide/Coaching to help more people be "entrepreneur-ING" and be the boss of their own careers. This product even includes a free copy of The Prof's Guide to Entreprenuer-ING book. More about how this new product came about - More on my LinkedIn coaching product offering.
As a way to celebrate my upcoming one-year since launch anniversary, I decided to release an exclusive offer coupon to my followers, readers and subscribers. I am releasing this more broadly but all future offers will only be sent to those who sign up to learn with me - sign up now below:
The coupon code for this special offer for the One on One LinkedIn Review and Personalized Guide/Coaching can be found here Special Savings on LinkedIn One on One Product.
LinkedIn is a powerful tool and when I help clients and students be ready for career or just train them to be entrepreneur-ING in their career, I help them develop and utilize their Elevator Value Pitch with the people in their lives, networks and beyond - most importantly through letting it permeate through social media particularly with LinkedIn.
LinkedIn is the key to the strategy of finding the next step for most career people - both new professionals and seasoned executives. You will see more conversions or interviews and find that people will seek you out for potential opportunities more so than other social media platforms - for instance, no one is looking to hire you from your Facebook posts, sorry.
I do say in my books and lessons on brand building that Twitter and Instagram are potentials for opportunities but the only sure thing is LinkedIn. So what are some quick tips to using LinkedIn effectively?
1) Make sure your Elevator Value Pitch is weaved in to your profile - include it in your summary (in bullet point form or short paragraph) and make sure your skills are demonstrated through the job description points you include.
2) Keep in mind, although there are no true "space" constraints on LinkedIn, you still should avoid writing a "book" - having too much dense text is a turn off for most readers.
3) Make sure you share what makes you YOU - if you volunteer and/or are passionate about something professional in nature weave it in to your profile. This can be what makes the difference to getting the call for an opportunity.
4) Ensure your contact information is available and easy to find - this is a simple thing that many people forget to make sure is obvious.
5) Learn more lessons with me here -> The Next Step Blog Posts about LinkedIn
If you are truly ready to have a LinkedIn profile that makes waves and gets you noticed, now is a great time to hire me using my special coupon for you for the One on One LinkedIn Review and Personalized Guide/Coaching.
Start to run your career like it is your own business - stay hungry and learn with me how to compete to get to the next step.
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Lisa Vento Nielsen